June webinar: Google’s new AI accessibility documentation & what it means. Google’s new AI accessibility documentation & what it means. Register Now

Articles, Guides & SEO Webinars

Enhance your learning with our SEO guides, articles, resources, and webinars (from Sitebulb team and guest experts). It's everything you need to do your best search optimization. We also have free SEO training courses!

How We Run SEO/AEO Audits Using Claude AI, MCPs, and Sitebulb How We Run SEO/AEO Audits Using Claude AI, MCPs, and Sitebulb
How Rock The Rankings runs SEO/AEO audits in one Claude Desktop workspace: GSC, GA4, Ahrefs and Sitebulb crawl data combined into a single report.
Why Technical SEO Audits Fail Ecommerce Teams (and How to Fix That) Why Technical SEO Audits Fail Ecommerce Teams (and How to Fix That)
Most technical audits produce long lists, not action. Here's how to turn your audit findings into a prioritized, revenue-aligned backlog that actually gets implemented.
Why Structured Data is Even More Important in AI SEO Why Structured Data is Even More Important in AI SEO
Discover why structured data is now essential for AI SEO and Google AI Overviews, especially in YMYL niches, and how schema helps Google trust your site.
Is AI Killing Publisher Search Traffic? What The Guardian and Telegraph Think Is AI Killing Publisher Search Traffic? What The Guardian and Telegraph Think
Jessie Willms (The Guardian) and Harry Clarkson-Bennett (The Telegraph) on why publisher SEO is broken, and what actually matters now.
Upcoming Event: June 17, 2026
Webinar: Optimising for AI Agents: What Google's New Guidance Means for SEOs Webinar: Optimising for AI Agents: What Google's New Guidance Means for SEOs
Google has published formal guidance on how AI agents interact with websites. Tory Gray & Jessyca Frederick join us to discuss what it means for SEOs.
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The Gemini Mistake That Made My Page Disappear & the Professional Analysis That Brought It Back The Gemini Mistake That Made My Page Disappear & the Professional Analysis That Brought It Back
A real-world SEO case study: How a Gemini AI recommendation caused a page to drop from Google, and how human professional analysis of Search Intent fixed it.
When Website Migrations Go Wrong: A Practical Guide to Disaster Recovery When Website Migrations Go Wrong: A Practical Guide to Disaster Recovery
Brendan Bennett of Candour walks through how to define a migration disaster, check the fundamentals, audit for parity, and know when to pull the plug.
Webinar: Is AI Killing Publisher Search Traffic? If Not, WTF is Going On? Webinar: Is AI Killing Publisher Search Traffic? If Not, WTF is Going On?
Two senior publisher SEOs — one inside a paywall, one without — on where search traffic is actually going, and what the rest of us should be doing about it.
Beyond Keywords: Designing Empathy-Based Ecommerce Architectures Beyond Keywords: Designing Empathy-Based Ecommerce Architectures
David Carrasco joins us this week to explain why and how we should be structuring ecommerce sites according to buyer intent.
Sh*t, The Migration Is in 2 Days/Weeks: Mark Williams-Cook's Emergency Protocol Sh*t, The Migration Is in 2 Days/Weeks: Mark Williams-Cook's Emergency Protocol
Mark Williams-Cook of Candour shares his emergency migration protocol for SEOs brought in at the last minute, with a specific focus on the risks no one thinks about.
How to Plan a Website Migration That Doesn't Tank Your Traffic How to Plan a Website Migration That Doesn't Tank Your Traffic
Tom Spencer-Livingston of Candour shares a step-by-step framework for planning website migrations that minimise traffic loss and get stakeholder buy-in.
Breadcrumbs in SEO: What Google's Mobile Change Actually Means Breadcrumbs in SEO: What Google's Mobile Change Actually Means
Breadcrumbs do more than show up in search results. Learn how breadcrumbs affect your site structure, crawlability, internal linking and UX in 2026.