Next Webinar: Is AI Killing Publisher Search Traffic?
Is AI Killing Publisher Search Traffic?
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Articles, Guides & SEO Webinars
Enhance your learning with our SEO guides, articles, resources, and webinars (from Sitebulb team and guest experts). It's everything you need to do your best search optimization. We also have free SEO training courses!
Articles for every stage in your SEO journey. Jump on board.
The Gemini Mistake That Made My Page Disappear & the Professional Analysis That Brought It Back
A real-world SEO case study: How a Gemini AI recommendation caused a page to drop from Google, and how human professional analysis of Search Intent fixed it.
When Website Migrations Go Wrong: A Practical Guide to Disaster Recovery
Brendan Bennett of Candour walks through how to define a migration disaster, check the fundamentals, audit for parity, and know when to pull the plug.
Upcoming Event: May 13, 2026
Webinar: Is AI Killing Publisher Search Traffic? If Not, WTF is Going On?
Two senior publisher SEOs — one inside a paywall, one without — on where search traffic is actually going, and what the rest of us should be doing about it.
Beyond Keywords: Designing Empathy-Based Ecommerce Architectures
David Carrasco joins us this week to explain why and how we should be structuring ecommerce sites according to buyer intent.
Sh*t, The Migration Is in 2 Days/Weeks: Mark Williams-Cook's Emergency Protocol
Mark Williams-Cook of Candour shares his emergency migration protocol for SEOs brought in at the last minute, with a specific focus on the risks no one thinks about.
How to Plan a Website Migration That Doesn't Tank Your Traffic
Tom Spencer-Livingston of Candour shares a step-by-step framework for planning website migrations that minimise traffic loss and get stakeholder buy-in.
Breadcrumbs in SEO: What Google's Mobile Change Actually Means
Breadcrumbs do more than show up in search results. Learn how breadcrumbs affect your site structure, crawlability, internal linking and UX in 2026.
Rescuing a Migration: A Guide for SEOs Brought in Too Late
Brought into a website migration after launch? Learn how to assess the damage, prioritise fixes and guide recovery when time and trust are limited.
Your Products Are Entities Now. And AI Can Only Work With The Data You Give It.
Katelyn Geary & Will Critchlow on what AI discovery actually demands from ecommerce teams: entities over pages, structured data, and what happens next.
JavaScript SEO in the Age of AI: Will Kennard Answers Your Questions
JS SEO consultant Will Kennard answers your JavaScript SEO questions - from LLM rendering blind spots to vibe-coded Next.js apps and pre-deployment testing.
Your AI Assistant Is Biased: Why & How To Write Prompts Mindfully
Laura Iancu invites us to create a more inclusive version of the internet through more mindful prompting of AI. With great power comes great responsibility.
Agency Technical SEO in 2026: AMA with Tory Gray & Patrick Hathaway
Tory Gray & Patrick Hathaway answered agency SEOs' most pressing technical questions in a WTS AMA. Here are the key takeaways.