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Articles, Guides & SEO Webinars

Enhance your learning with our content and technical SEO guides, articles, resources, and free SEO webinars (from Sitebulb team and guest experts). It's everything you need for doing your best SEO website auditing.

SEO in 2025: 4 Trends to Look Out For SEO in 2025: 4 Trends to Look Out For
We review insights gleaned from the SEO community in 2024 & curate some key SEO trends to dominate 2025.
 Guide to Canonical Tags & How to Audit Them Guide to Canonical Tags & How to Audit Them
Stevy’s Liakopoulou’s guide to canonical tags covers what they are, how they work, common mistakes, best practices, and how to audit them.
How to Write THE Perfect SEO Ticket for Your Devs How to Write THE Perfect SEO Ticket for Your Devs
This week, Gus Pelogia shows us exactly how to write SEO tickets so they’re perfectly clear for your developers to execute.
4XX Errors: A Comprehensive Guide Using Sitebulb 4XX Errors: A Comprehensive Guide Using Sitebulb
This guide by Chidinma Itsuokor explains 4XX errors, and how Sitebulb can detect and resolve them, so you can maintain a user-friendly website.
Entity SEO: Enhancing Search Visibility With Entities Entity SEO: Enhancing Search Visibility With Entities
Thank you Izzy Brand for sharing her guide to entity SEO, complete with SEO advice and food analogies.
How to Support your Website Deployment Workstream with Crawling How to Support your Website Deployment Workstream with Crawling
Katie Cunningham shares her insights into how SEO can support website deployment via lower environment crawling.
Data Modeling for SEO: A Step-by-Step Guide Data Modeling for SEO: A Step-by-Step Guide
Julian Mangoka explores the benefits of data modeling for SEO and provides a step-by-step approach to creating one.
Webinar: Website Migrations & Redirect Mapping Dos & Don’ts Webinar: Website Migrations & Redirect Mapping Dos & Don’ts
Patrick Hathaway is joined by Mark Williams-Cook, Nikki Halliwell & Chris Lever to discuss website migrations & redirect mapping dos & don’ts.
Dofollow and Nofollow Links: A Beginners Guide Dofollow and Nofollow Links: A Beginners Guide
Kevin Dam shares everything you need to know about using dofollow and nofollow links in your digital marketing campaigns.
Beginner’s Guide to Shopify SEO Auditing Beginner’s Guide to Shopify SEO Auditing
Learn how to improve your SEO on Shopify in this comprehensive guide to Shopify SEO auditing by Kate Parish.
SEO for Technology & SaaS Companies: Do’s & Don’ts SEO for Technology & SaaS Companies: Do’s & Don’ts
Thank you to Erica Ylimäki for sharing her lessons learned from doing SEO for technology and SaaS companies.
Webinar: International SEO & Localization Webinar: International SEO & Localization
Patrick Hathaway is joined by specialists Gianluca Fiorelli, Raquel Gonzalez and Zeph Snapp to discuss how international SEO and localization.