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Articles, Guides & SEO Webinars

Enhance your learning with our SEO guides, articles, resources, and webinars (from Sitebulb team and guest experts). It's everything you need to do your best search optimization. We also have free SEO training courses!

SEO
SEO in 2025: Trends to Look Out For SEO in 2025: Trends to Look Out For
We review insights gleaned from the SEO community in 2024 & curate some key SEO trends to dominate 2025.
Jojo Furnival Jojo Furnival
WTS Tech SEO Indexability Audits
Full Guide to the Canonical Tag Full Guide to the Canonical Tag
Stevy’s Liakopoulou’s guide to canonical tags covers what they are, how they work, common mistakes, best practices, and how to audit them.
Stevy Liakopoulou Stevy Liakopoulou
SEO Enterprise
How to Write THE Perfect SEO Ticket for Your Devs How to Write THE Perfect SEO Ticket for Your Devs
This week, Gus Pelogia shows us exactly how to write SEO tickets so they’re perfectly clear for your developers to execute.
Gus Pelogia Gus Pelogia
WTS Tech SEO Audits
Mastering 4XX Errors: A Comprehensive Guide Using Sitebulb Mastering 4XX Errors: A Comprehensive Guide Using Sitebulb
This guide by Chidinma Itsuokor explains 4XX errors, and how Sitebulb can detect and resolve them, so you can maintain a user-friendly website.
Chidinma Itsuokor Chidinma Itsuokor
SEO Structured Data
Understanding Entity SEO: Enhancing Your Search Visibility Through Entities Understanding Entity SEO: Enhancing Your Search Visibility Through Entities
Thank you Izzy Brand for sharing her guide to entity SEO, complete with SEO advice and food analogies.
Izzy Brand Izzy Brand
WTS Tech SEO Enterprise Crawling
How to Support your Deployment Workstream with a Crawling Strategy How to Support your Deployment Workstream with a Crawling Strategy
Katie Cunningham shares her insights into how SEO can support website deployment via lower environment crawling.
Katie Cunningham Katie Cunningham
SEO WTS
Data Modeling for SEO: A Step-by-Step Guide Data Modeling for SEO: A Step-by-Step Guide
Julian Mangoka explores the benefits of data modeling for SEO and provides a step-by-step approach to creating one.
Julian Mangoka Julian Mangoka
Webinars Tech SEO Migrations
Webinar: Website Migrations & Redirect Mapping Dos & Don'ts Webinar: Website Migrations & Redirect Mapping Dos & Don'ts
Patrick Hathaway is joined by Mark Williams-Cook, Nikki Halliwell & Chris Lever to discuss website migrations & redirect mapping dos & don’ts.
Jojo Furnival Jojo Furnival
SEO
Dofollow and nofollow links: A beginners guide Dofollow and nofollow links: A beginners guide
Kevin Dam shares everything you need to know about using dofollow and nofollow links in your digital marketing campaigns.
Kevin Dam Kevin Dam
SEO Audits Ecommerce
Beginner's Guide to Shopify SEO Auditing Beginner's Guide to Shopify SEO Auditing
Learn how to improve your SEO on Shopify in this comprehensive guide to Shopify SEO auditing by Kate Parish.
Kate Parish Kate Parish
WTS SEO
SEO for Technology & SaaS Companies SEO for Technology & SaaS Companies
Thank you to Erica Ylimäki for sharing her lessons learned from doing SEO for technology and SaaS companies.
Erica Ylimäki Erica Ylimäki
Webinars SEO International
Webinar: International SEO & Localization Webinar: International SEO & Localization
Patrick Hathaway is joined by specialists Gianluca Fiorelli, Raquel Gonzalez and Zeph Snapp to discuss how international SEO and localization.
Jojo Furnival Jojo Furnival

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