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Articles and guides about SEO

Dofollow and Nofollow Links: A Beginners Guide Dofollow and Nofollow Links: A Beginners Guide
Kevin Dam shares everything you need to know about using dofollow and nofollow links in your digital marketing campaigns.
Beginner’s Guide to Shopify SEO Auditing Beginner’s Guide to Shopify SEO Auditing
Learn how to improve your SEO on Shopify in this comprehensive guide to Shopify SEO auditing by Kate Parish.
SEO for Technology & SaaS Companies: Do’s & Don’ts SEO for Technology & SaaS Companies: Do’s & Don’ts
Thank you to Erica Ylimäki for sharing her lessons learned from doing SEO for technology and SaaS companies.
Webinar: International SEO & Localization Webinar: International SEO & Localization
Patrick Hathaway is joined by specialists Gianluca Fiorelli, Raquel Gonzalez and Zeph Snapp to discuss how international SEO and localization.
5 Steps to Enhance E-E-A-T for Better SEO Rankings 5 Steps to Enhance E-E-A-T for Better SEO Rankings
Jason Hennessey provides his insight into how to improve E-E-A-T for better SEO rankings.
Multilingual SEO and Keyword Research Explained Multilingual SEO and Keyword Research Explained
Learn how to properly execute a meaningful multilingual SEO strategy and keyword research in this guide by Veruska Anconitano.
Beginners Guide to Landing Page SEO Beginners Guide to Landing Page SEO
Are landing pages good for SEO? Rebecca Barnatt-Smith shares 5 ways to optimize your landing page SEO for more traffic.
Webinar: Optimizing for AI Outputs Webinar: Optimizing for AI Outputs
Patrick Hathaway is joined by AI Consultant, Britney Muller, and Keyword Insights Co-founder, Andy Chadwick, to discuss how SEOs can optimize for AI outputs.
Navigating SERP Volatility With a Brand-Audience-First Approach Navigating SERP Volatility With a Brand-Audience-First Approach
Freelance writer and SEO, Amaka Chukwuma, explains how to navigate SERP changes using a brand-audience-first approach for more sustainable SEO.
Webinar: Google Data Leak, DOJ Trial & Algorithm Webinar: Google Data Leak, DOJ Trial & Algorithm
Marie Haynes joins Patrick Hathaway to discuss learnings from the Google data leak, DOJ antitrust trial, and what we know about the algorithm.
SEO for Higher Education: 3 Unique Challenges SEO for Higher Education: 3 Unique Challenges
This week, SEO Consultant Amanda King walks us through 3 key challenges she has encountered doing SEO for higher education institutions.
Linking the News: Off-Page SEO for News Sites Linking the News: Off-Page SEO for News Sites
The last in Emina Demiri’s series of articles covering SEO for news sites and publishers, and today she’s diving into off-page SEO (a.k.a link building).