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Articles and guides about SEO

SEO Data
Zero to 100 Looker Studio Guide for SEO Professionals Zero to 100 Looker Studio Guide for SEO Professionals
In our final article of the year, Liam Lesani takes us through the ins and outs of using Looker Studio for SEO reporting.
Liam Lesani
SEO
SEO in 2025: 4 Trends to Look Out For SEO in 2025: 4 Trends to Look Out For
We review insights gleaned from the SEO community in 2024 & curate some key SEO trends to dominate 2025.
Jojo Furnival
SEO
How to Write THE Perfect SEO Ticket for Your Devs How to Write THE Perfect SEO Ticket for Your Devs
This week, Gus Pelogia shows us exactly how to write SEO tickets so they’re perfectly clear for your developers to execute.
Gus Pelogia
SEO Structured Data
Entity SEO: Enhancing Search Visibility With Entities Entity SEO: Enhancing Search Visibility With Entities
Thank you Izzy Brand for sharing her guide to entity SEO, complete with SEO advice and food analogies.
Izzy Brand
SEO WTS
Data Modeling for SEO: A Step-by-Step Guide Data Modeling for SEO: A Step-by-Step Guide
Julian Mangoka explores the benefits of data modeling for SEO and provides a step-by-step approach to creating one.
Julian Mangoka
SEO
Dofollow and Nofollow Links: A Beginners Guide Dofollow and Nofollow Links: A Beginners Guide
Kevin Dam shares everything you need to know about using dofollow and nofollow links in your digital marketing campaigns.
Kevin Dam
SEO Audits Ecommerce
Beginner’s Guide to Shopify SEO Auditing Beginner’s Guide to Shopify SEO Auditing
Learn how to improve your SEO on Shopify in this comprehensive guide to Shopify SEO auditing by Kate Parish.
Kate Parish
WTS SEO
SEO for Technology & SaaS Companies: Do’s & Don’ts SEO for Technology & SaaS Companies: Do’s & Don’ts
Thank you to Erica Ylimäki for sharing her lessons learned from doing SEO for technology and SaaS companies.
Erica Ylimäki
Webinars SEO International
Webinar: International SEO & Localization Webinar: International SEO & Localization
Patrick Hathaway is joined by specialists Gianluca Fiorelli, Raquel Gonzalez and Zeph Snapp to discuss how international SEO and localization.
Jojo Furnival
Content SEO
5 Steps to Enhance E-E-A-T for Better SEO Rankings 5 Steps to Enhance E-E-A-T for Better SEO Rankings
Jason Hennessey provides his insight into how to improve E-E-A-T for better SEO rankings.
Jason Hennessey
WTS International SEO
Multilingual SEO and Keyword Research Explained Multilingual SEO and Keyword Research Explained
Learn how to properly execute a meaningful multilingual SEO strategy and keyword research in this guide by Veruska Anconitano.
Veruska Anconitano
SEO Content
Beginners Guide to Landing Page SEO Beginners Guide to Landing Page SEO
Are landing pages good for SEO? Rebecca Barnatt-Smith shares 5 ways to optimize your landing page SEO for more traffic.
Rebecca Barnatt-Smith

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