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Articles and guides from Women in Tech SEO (WTS)

Multilingual SEO and Keyword Research Explained Multilingual SEO and Keyword Research Explained
Learn how to properly execute a meaningful multilingual SEO strategy and keyword research in this guide by Veruska Anconitano.
Beginners Guide to Technical SEO Factors Beginners Guide to Technical SEO Factors
Learn 8 essential technical SEO factors, how to find and fix them, plus tips from experts in the industry on communicating and staying ahead of the game.
Navigating SERP Volatility With a Brand-Audience-First Approach Navigating SERP Volatility With a Brand-Audience-First Approach
Freelance writer and SEO, Amaka Chukwuma, explains how to navigate SERP changes using a brand-audience-first approach for more sustainable SEO.
SEO for Higher Education: 3 Unique Challenges SEO for Higher Education: 3 Unique Challenges
This week, SEO Consultant Amanda King walks us through 3 key challenges she has encountered doing SEO for higher education institutions.
Celebrating Superb SEO(s): Q&A with Kate Barlow Celebrating Superb SEO(s): Q&A with Kate Barlow
We chat to Kate Barlow, Head of Digital at The CFO Centre, about her 20+ year career in SEO, her favourite tools, concerns for the industry, and more.
Linking the News: Off-Page SEO for News Sites Linking the News: Off-Page SEO for News Sites
The last in Emina Demiri’s series of articles covering SEO for news sites and publishers, and today she’s diving into off-page SEO (a.k.a link building).
How To Conduct a Content Audit For Your Website How To Conduct a Content Audit For Your Website
Learn how to conduct content audits and level up your content with this free audit template & step-by-step guide by Minnie Mururi.
International SEO Strategy Mistakes: 8 Do’s & Don’ts International SEO Strategy Mistakes: 8 Do’s & Don’ts
Raquel González gives us the top 8 mistakes that businesses make when it comes to their international SEO strategy, and what you should do instead!
Ecommerce Content Optimization: How to Outrank the Competition Ecommerce Content Optimization: How to Outrank the Competition
Sam Taylor, Technical SEO Lead at Evolved, completes her comprehensive guide to outranking the competition, with ecommerce content optimization.
 Technical SEO for Ecommerce: Comprehensive Guide Technical SEO for Ecommerce: Comprehensive Guide
Today we thank Sam Taylor, Technical SEO Lead at Evolved, who’s provided us with a comprehensive guide to technical SEO for ecommerce.
Guide to Faceted Navigation for SEO by Emily Wassell Guide to Faceted Navigation for SEO by Emily Wassell
Emily Wassell, Head of SEO at tmwi, shares her insights into faceted navigation for SEO, including best practices & tips for ecommerce websites.
Guide to Seasonal SEO: Optimize Your Website Year-Round Guide to Seasonal SEO: Optimize Your Website Year-Round
Discover seasonal SEO strategies, expert tips, and actionable insights to leverage seasonal trends and drive targeted traffic to your site.