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Articles and guides from Women in Tech SEO (WTS)

AI and Automation WTS SEO
GEO vs SEO: The Emperor Has No New Tactics! GEO vs SEO: The Emperor Has No New Tactics!
Emina Demiri demystifies GEO, AEO, AI Search Optimisation, and whether there’s any difference at all to good quality SEO.
Emina Demiri-Watson
WTS SEO Ecommerce
How to Rank Product Pages in Google’s New Product SERPs How to Rank Product Pages in Google’s New Product SERPs
Angie Perperidou shares 7 strategies to optimize for product SERPs in 2025.
Angie Perperidou
WTS SEO Ecommerce
SEO For Fashion Ecommerce: From Seasonality to Local SEO SEO For Fashion Ecommerce: From Seasonality to Local SEO
Emma Russell shares her insights into how to succeed in SEO for fashion ecommerce. A full guide to SERP features & optimizations.
Emma Russell
WTS Tech SEO
Case Studies Showing The Power of Canonical Tags Case Studies Showing The Power of Canonical Tags
Connie Chen shares 3 real-life examples where proper canonical tag usage has had powerful SEO results.
Constance Chen
WTS Tech SEO Structured Data
Leveraging AI-Generated Schema for Health Content Optimisation Leveraging AI-Generated Schema for Health Content Optimisation
This article by Linda Eva Seuna delves into the intricacies of schema markup in healthcare and how to leverage AI for its implementation.
Linda Eva
WTS Tech SEO
Building SEO-First Website Architecture: A Technical Implementation Guide Building SEO-First Website Architecture: A Technical Implementation Guide
Alyssa Corso shares her best practices for creating SEO-friendly website architecture and how to use Sitebulb to identify & fix site structure issues.
Alyssa Corso
WTS Tech SEO
Technical SEO for Paid Search: 7 Common Issues & Fixes Technical SEO for Paid Search: 7 Common Issues & Fixes
Check out Oleksandra Lazarchuk’s guide to technical SEO for paid search. Learn the 7 key issues that hurt paid search campaigns and how to fix them.
Oleksandra Lazarchuk
WTS Tech SEO
How To Audit Crawl Depth & Improve Crawl Efficiency How To Audit Crawl Depth & Improve Crawl Efficiency
A big thank you to Bengu Sarica Dincer for her insights into auditing crawl depth and improving crawl efficiency.
Bengu Sarica Dincer
WTS SEO Ecommerce
Nailing Ecommerce SEO In 2025: From Content to CTR Nailing Ecommerce SEO In 2025: From Content to CTR
This week, we welcome Amanda Walls to share her insights on how to win at ecommerce SEO in 2025. From EEAT to faceted navigation.
Amanda Walls
WTS Tech SEO Migrations
Why SEO Must Be Involved From Day 1 in Website Migrations Why SEO Must Be Involved From Day 1 in Website Migrations
Kelly-Anne Crean explains why SEO needs to be involved as soon as anyone even *thinks* about a website migration. Seriously guys.
Kelly-Anne Crean
WTS Tech SEO
Guide to Canonical Tags & How to Audit Them Guide to Canonical Tags & How to Audit Them
Stevy’s Liakopoulou’s guide to canonical tags covers what they are, how they work, common mistakes, best practices, and how to audit them.
Stevy Liakopoulou
WTS Tech SEO
4XX Errors: A Comprehensive Guide Using Sitebulb 4XX Errors: A Comprehensive Guide Using Sitebulb
This guide by Chidinma Itsuokor explains 4XX errors, and how Sitebulb can detect and resolve them, so you can maintain a user-friendly website.
Chidinma Itsuokor

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