Black Friday: New customers get 20% off any Sitebulb annual plan FOREVER! Offer ends Dec 2. Sign up now!

Quick & easy validation with Sitebulb's structured data testing tool

Sitebulb's structured data testing tool tells you what structured data is present, then automatically checks and validates it against Google and Schema.org guidelines.

Trusted and loved by 5,000+ SEOs across the globe.

Check out other Sitebulb features

View all

Sitebulb's structured data analysis is one of a kind in its ability to give a site wide view into the defined entities and their relationships. There is no other tool that saves me hours on every Schema audit I perform.

Accurate Schema markup and structured data validator

Validating structured data to take advantage of Google's search results features (rich snippets) has historically been a difficult and frustrating task, as the tools at hand have been internally contradictory or inaccurate.

Sitebulb's structured data testing tool is different - it uses ONLY the published documentation to check validation. If a field is required according to the docs, Sitebulb will flag this as an error, even if the page is currently enjoying rich results in the SERPs.

Sitebulb's Schema checker validates against Schema.org documentation AND Google's documentation. It handily aggregates issues so you can understand them at a template level, and allows you to drill down into the data to a page level.

Structured data discovery and reporting

The first time you crawl a website, you often don't know what you are going to find, and this includes the presence (or absence) of structured data.

Sitebulb's intuitive visualizations help you quickly understand exactly what structured data markup is already present on the website, and are ideal for dropping into client presentations. The historical trendlines show changes over time, allowing you to demonstrate improvements as recommendations get implemented.

Structured Data Overview

Validation against Google Guidelines

Adding structured data to your webpages makes it easier for search engines to understand what your content is about, and how it relates to other content on the internet. In some cases, the presence of structured data can earn 'rich snippets', where your content is picked out in the search results.

However, if you've ever tried to validate structured data against Google's mercurial toolsets, you no doubt found yourself frustrated by inaccuracies and inconsistencies.

Google themselves deem their documentation as the ultimate source of truth:

John Mueller Tweet

And this is exactly what Sitebulb validates against, including handy inline links to the documentation so you know exactly why errors have been flagged.

Google Search Features - Dashboard

Aggregated Schema issue checks

Structured data issues typically occur on page templates. Identifying and fixing problems at the template level can enable you to resolve problems with a lot of pages all at once.

For this reason, Sitebulb's Schema testing tool aggregates issues across multiple pages, so you can pick out the specific template error and list all the pages affected.

Aggregated Errors

Explore the data 

Whilst you probably want to report issues as a template level, you will also probably want to investigate further and pick out some specific examples to send to your clients.

Everything can be drilled down in Sitebulb, so you can check the data in a list:

Or you can explore at a URL level and dig into the markup, with all the issues and errors highlighted for all entities found on the page.

View structured data on a single URL level

Validate Schema.org markup

Fixing structured data issues in order to satisfy Google's search feature requirement is typically the number 1 thing that SEOs wish to do, but there is a whole ecosystem outside of Google that can make use of structured data.

This is why Sitebulb also collects and checks all of your Schema.org markup, validating against the published Schema.org documentation.

Schema Validation

Write and fix structured data markup on the fly

Since Google's own Structured Data Testing Tool was moonlighted, you may be looking for a new method for building and testing your structured data markup. Sitebulb has this covered too.

Use Sitebulb's dedicated Structured Data Testing Tool, which will check and validate structured data on any URL or code snippet you enter, allowing you to quickly iterate and re-check as you go.

Structured data testing tool

Sitebulb Desktop

Find, fix and communicate technical issues with easy visuals, in-depth insights, & prioritized recommendations across 300+ SEO issues.

  • Ideal for SEO professionals, consultants & marketing agencies.

Sitebulb Cloud

Get all the capability of Sitebulb Desktop, accessible via your web browser. Crawl at scale without project, crawl credit, or machine limits.

  • Perfect for collaboration, remote teams & extreme scale.