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How to Plan a Website Migration That Doesn't Tank Your Traffic
Tom Spencer-Livingston of Candour shares a step-by-step framework for planning website migrations that minimise traffic loss and get stakeholder buy-in.
Breadcrumbs in SEO: What Google's Mobile Change Actually Means
Breadcrumbs do more than show up in search results. Learn how breadcrumbs affect your site structure, crawlability, internal linking and UX in 2026.
Rescuing a Migration: A Guide for SEOs Brought in Too Late
Brought into a website migration after launch? Learn how to assess the damage, prioritise fixes and guide recovery when time and trust are limited.
Your Products Are Entities Now. And AI Can Only Work With The Data You Give It.
Katelyn Geary & Will Critchlow on what AI discovery actually demands from ecommerce teams: entities over pages, structured data, and what happens next.