Website Migrations Live Training Series

Who is this training for?

Developed by Sitebulb in partnership with and delivered by the SEO pros at Candour, this training series is aimed at SEOs in any of these scenarios:

• SEO is involved from day 1 of planning for a website migration (lucky you!)

• SEO is consulted last minute, just before launching the site (much more common)

• SEO is brought in to resuscitate a website after a new build or a migration that goes wrong 

This 3-part series (one session for each scenario) provides the tools and framework you need to be the hero in any migration story!

Note: Since Candour are Sitebulb Cloud users, there's a strong chance Sitebulb will appear in the trainers' toolset. You can find out exactly why they love it so much here.

What you'll learn

Webinar 1: Zero Surprises - How to Plan Migrations That Don't Tank Traffic

Presenter: Tom Spencer-Livingston, SEO Innovation Lead

• How to calculate the financial risk of a migration — and use that figure to get real stakeholder buy-in

• The different migration types and their risk profiles, and why most real-world migrations are actually a combination of several

• How to assess page-level priority vs. sensitivity before you touch a single redirect

• Why a staggered migration approach reduces risk for most sites — and the one scenario where it backfires

• What a solid migration plan actually contains, and the elements that are most commonly skipped

Webinar 2: Oh Sh*t, They Launch in 2 Days: The Emergency Migration Protocol

Presenter: Mark Williams-Cook, Marketing Director

• The first 24 hours: what to find out, what to flag, and what to stop before it's too late

• The three hidden risk areas that experienced SEOs still routinely miss under time pressure

• How to reframe success expectations with stakeholders before anyone starts making promises

• How to translate technical migration risk into financial terms a client or director will actually act on

• What to do when you hit blockers and how to push back without losing the room

Webinar 3: When Migrations Go Bad: Disaster Recovery Tactics

Presenter: Brendan Bennett, Principal SEO Consultant

• How to define whether you actually have a disaster — before you start pulling things apart

• Why your post-migration data might be misleading you, and the sanity checks to run first

• The fundamentals pulse check: the basic things that still get missed at launch and cause the most damage

• The parity audit: a systematic framework for comparing old vs. new across links, content, navigation, and rendering

• How to know when to hold your nerve, when to intervene surgically, and when to cut your losses and roll back