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Ecommerce

Beyond Keywords: Designing Empathy-Based Ecommerce Architectures Beyond Keywords: Designing Empathy-Based Ecommerce Architectures
David Carrasco joins us this week to explain why and how we should be structuring ecommerce sites according to buyer intent.
Your Products Are Entities Now. And AI Can Only Work With The Data You Give It. Your Products Are Entities Now. And AI Can Only Work With The Data You Give It.
Katelyn Geary & Will Critchlow on what AI discovery actually demands from ecommerce teams: entities over pages, structured data, and what happens next.
The Agentic Web: Future of Ecommerce in the AI Era The Agentic Web: Future of Ecommerce in the AI Era
Will Critchlow, CEO of Search Pilot, and Katelyn Geary, SEO Manager at JD Sports, will discuss what the future of ecommerce SEO looks like, including the shift to agentic search.
SEO for Growth Case Study: Revolutionizing a Saturated Market SEO for Growth Case Study: Revolutionizing a Saturated Market
Breaking into a saturated market, dominated by big players: easier said than done. Take notes from this case study on SEO for growth in e-commerce.
PDP Optimization: A Blueprint for Product Pages People Love & Buy From PDP Optimization: A Blueprint for Product Pages People Love & Buy From
Create product pages for SEO and users. Gabi Troxler shares her blueprint for effective PDP optimization - for product pages people love and buy from.
5 Revolutionary Strategies for Enterprise Ecommerce SEO 5 Revolutionary Strategies for Enterprise Ecommerce SEO
Unlock powerful wins with these 5 overlooked strategies to boost enterprise ecommerce SEO, improve crawlability, and drive long-tail traffic at scale!
How to Rank Product Pages in Google's New Product SERPs How to Rank Product Pages in Google's New Product SERPs
Angie Perperidou shares 7 strategies to optimize for product SERPs in 2025.
Strike a Pose: SEO for Fashion Ecommerce Strike a Pose: SEO for Fashion Ecommerce
Emma Russell shares her insights into how to succeed in SEO for fashion ecommerce. A full guide to SERP features & optimizations.
From Content to CTR: Nailing Ecommerce SEO In 2025 From Content to CTR: Nailing Ecommerce SEO In 2025
This week, we welcome Amanda Walls to share her insights on how to win at ecommerce SEO in 2025. From EEAT to faceted navigation.
The Role of JavaScript in E-Commerce SEO The Role of JavaScript in E-Commerce SEO
Shafqat Abbas looks at the key challenges of JS SEO in the context of ecommerce websites.
Beginner's Guide to Shopify SEO Auditing Beginner's Guide to Shopify SEO Auditing
Learn how to improve your SEO on Shopify in this comprehensive guide to Shopify SEO auditing by Kate Parish.
Webinar Recording: Ecommerce SEO & Growth Webinar Recording: Ecommerce SEO & Growth
Jamie Indigo, Luke Carthy, Ash Young & Rachel Anderson join us to discuss all things ecommerce SEO & growth in 2024.