Migrations
Articles for every stage in your SEO journey. Jump on board.
The M&A Migration Framework: Merging Websites Without Killing Business Value
What an SEO migration looks like when your company is the one being absorbed via M&A: the negotiation, the clean-up, and keeping two brands' signals coherent.
When Website Migrations Go Wrong: A Practical Guide to Disaster Recovery
Brendan Bennett of Candour walks through how to define a migration disaster, check the fundamentals, audit for parity, and know when to pull the plug.
Sh*t, The Migration Is in 2 Days/Weeks: Mark Williams-Cook's Emergency Protocol
Mark Williams-Cook of Candour shares his emergency migration protocol for SEOs brought in at the last minute, with a specific focus on the risks no one thinks about.
How to Plan a Website Migration That Doesn't Tank Your Traffic
Tom Spencer-Livingston of Candour shares a step-by-step framework for planning website migrations that minimise traffic loss and get stakeholder buy-in.
Rescuing a Migration: A Guide for SEOs Brought in Too Late
Brought into a website migration after launch? Learn how to assess the damage, prioritise fixes and guide recovery when time and trust are limited.
The Secret Migration: How Site Navigation Changes Can Destroy SEO Without You Realising
Dena Warren investigates how even the smallest website navigation changes can impact your SEO & what to do about it.
Beware! Considerations and Consequences of Changing Established URLs
We welcome James King to Sitebulb today who walks us through the potential consequences of changing URLs and what to consider before doing so.
SEO and Rebranding: How to Survive a Company Name Change
Rebranding or changing your company name? What breaks in search, when to start planning, and the redirect strategy that protects your rankings.
Why SEO Should Be Involved From Day 1 in Website Migrations
Kelly-Anne Crean explains why SEO needs to be involved as soon as anyone even *thinks* about a website migration. Seriously guys.
Webinar: Website Migrations & Redirect Mapping Dos & Don'ts
Patrick Hathaway is joined by Mark Williams-Cook, Nikki Halliwell & Chris Lever to discuss website migrations & redirect mapping dos & don’ts.
CMS Migration for SEOs - Webinar Recording
Kristina Azarenko gives her insights on how to move your website without losing traffic.
SEO Redirects: How to Use 301s, 302s, and Every Type That Matters
When to use a 301, when a 302 is fine, and how to avoid the redirect mistakes that quietly kill rankings. A practical guide for SEO professionals.
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