MCP and AI Workflows
Guides and webinars from SEOs who use AI in their day-to-day work. Each one covers a real workflow and shows how it’s done. Topics include connecting Sitebulb to Claude over MCP, building AI skills, automating content briefs and putting together client scorecards. Wherever AI is involved, they also look at where a human still needs to check the work.
Articles for every stage in your SEO journey. Jump on board.
Mapping a Site's Topical Focus with Sitebulb & Embeddings
Export full page text from Sitebulb, embed it with Gemini, and measure how focused your domain really is. Full method, code and real clean-up decisions.
How To Automate Content Brief Creation For B2B With Claude
Learn how to automate content brief creation for B2B using Claude & MCP. Follow this step-by-step guide to automate and prepare an effective content strategy.
Webinar: The SEO Stack Has a New Layer, and It's Called MCP
Tory Gray & Itamar Blauer discuss MCP as a new layer in the SEO tool stack: what's actually changed, which workflows have held up, future predictions and more.
Building AI Skills for SEO: Where to Keep a Human in the Loop
Tory Gray & Jojo Furnival on building AI Skills for SEO: when AI is the wrong tool, how to QA a skill that runs unattended, and who owns it 6 months on.
How to Use AI to Build an SEO Progress Scorecard in Minutes
No longer do you need to mock-up screenshots or build clunky wireframes; no you can vibe code a prototype, app, or scorecard in minutes to communicate your ideas effectively.
Webinar: How to Build an AI Skill for Your SEO Workflow
In this webinar tutorial, Tory Gray walks you through why and how to build an AI Skill for your SEO workflow, plus examples - "here are some I made earlier!"