Webinar: The SEO Stack Has a New Layer, and It's Called MCP

MCP has been the industry's favourite three-letter acronym for the best part of a year, but there's a real gap between hearing about it and actually building one into your workflow.

Tory Gray has already closed it and she ran a tutorial for Sitebulb recently on how to build an AI skill for SEO, and she's been a Sitebulb customer for years. Itamar Blauer has been talking about MCP for SEO from the stage at Search n Stuff London and brightonSEO San Diego.

They both joined Patrick Hathaway to compare notes: what's actually changed in their work, which workflows have held up and which ones they've abandoned, and where the twelve-month hype is likely to look silly in hindsight.

This is a panel discussion, not a presentation.

What we'll cover

• Whether MCP is really a new layer in the SEO stack, or just a fancier cable joining tools you already had

• A real workflow, broken down tool by tool: what's connected, the kind of site it runs against, and exactly where a human steps in

• The difference between a tool integration that makes the model genuinely smarter and one that just hands it a bigger spreadsheet

• How verification and QA change once part of the work runs through a model, and where security and permissions get treated too casually

• What the SEO's day looks like in twelve months if more of this runs unattended, and which parts of the current hype won't have aged well

Watch the webinar

The speakers

Tory Gray is CEO and founder of The Gray Dot Company, a technical SEO consultancy. She recently ran a tutorial for Sitebulb on how to build an AI skill for SEO, and she's been a Sitebulb customer for years, so she's coming at MCP from both the practitioner and long-time-user angle.

Itamar Blauer is an SEO consultant, author and international speaker. He's given talks specifically on MCP for SEO at Search n Stuff London and brightonSEO San Diego, and brings a hands-on view of where the protocol is actually being used in client work versus where it's still mostly conference material.