Articles and guides about Content

Ecommerce Content Optimization: How to Outrank the Competition Ecommerce Content Optimization: How to Outrank the Competition
Sam Taylor, Technical SEO Lead at Evolved, completes her comprehensive guide to outranking the competition, with ecommerce content optimization.
How To Deal With Expired Articles That Are No Longer Relevant How To Deal With Expired Articles That Are No Longer Relevant
Thank you to Nafisah Mayun for this week’s contribution, which dives into the what, why and how of dealing with “expired” articles. Read now.
On-Page SEO and UGC Tips for Publishers On-Page SEO and UGC Tips for Publishers
Thanks to Emina Demiri-Watson who shares her insights & tips into on-page SEO and UGC content for publishers and news sites.
How to Optimize For Different Types of Featured Snippets How to Optimize For Different Types of Featured Snippets
Emily Gertenbach runs through the basics of featured snippets, including what they are, the different types, and how to optimize for position 0.
Guide to Duplicate Content & SEO Guide to Duplicate Content & SEO
Learn why duplicate content is bad for SEO, plus how to find & fix it.
The Importance of Topic Clusters The Importance of Topic Clusters
Topic Clusters for SEO - Maret explains what they are, why you need them, and how to implement.