Content

Aimee Jurenka talks us through how to handle informational content in the age of AI summarization, plus a handy optimization checklist.

Discover which similarity algorithms work best for SEO content analysis beyond the standard cosine similarity. Our comprehensive testing reveals surprising results using Google Gemini embeddings.

Laura Iancu explains query fan out, the schema for LLMs debate, and the hallmarks of good content for humans and AI.

Learn how to effectively refresh your content to protect (and improve) traffic. Proven tips from a seasoned SEO agency founder.

Practical strategies from Zach Chahalis & Robyn Lodge for influencing and optimising agent content for better real estate marketplace SEO.

Welcome and thank you to Calum Whittingham who shares his insights and predictions for the UX-driven future of on-page SEO.

Jason Hennessey provides his insight into how to improve E-E-A-T for better SEO rankings.

Are landing pages good for SEO? Rebecca Barnatt-Smith shares 5 ways to optimize your landing page SEO for more traffic.

Freelance writer and SEO, Amaka Chukwuma, explains how to navigate SERP changes using a brand-audience-first approach for more sustainable SEO.

Learn how to conduct content audits and level up your content with this free audit template & step-by-step guide by Minnie Mururi.

Sam Taylor, Technical SEO Lead at Evolved, completes her comprehensive guide to outranking the competition, with ecommerce content optimization.

Thank you to Nafisah Mayun for this week’s contribution, which dives into the what, why and how of dealing with “expired” articles. Read now.