Kaitlin is a Sr. Technical Product Manager, at Amazon Web Services, focusing on AEO. She has been in the SEO industry since 2010, when she started as a writer at a travel agency in Lima, Peru. She has spoken at Women in Tech SEO Portland 2026; TravelCon Boston about SEO; internally at AWS & Getty Images and has given webinars at Moz & Portent. She’s written for Women in Tech SEO, Moz, and SEMRush. All opinions are the author’s.