Find out how to audit your brand for AI search visibility in July’s webinar with Lily Grozeva. Audit your brand for AI search visibility - Lily Grozeva. Sign up now!

Articles, Guides & SEO Webinars

Enhance your learning with our SEO guides, articles, resources, and free SEO webinars (from Sitebulb team and guest experts). It's everything you need to do your best search optimization.

Brand Building vs Performance Marketing: Differences and How to Use Brand Building vs Performance Marketing: Differences and How to Use
Jojo Furnival & Gift Chidinma collaborate on this article about brand building vs performance marketing and how they interact with SEO.
Webinar: SEO Test Lab! An SEO Testing Workshop Webinar: SEO Test Lab! An SEO Testing Workshop
In an extra-special webinar, Neuroscientist turned marketer, Giulia Panozzo, has agreed to deliver a workshop on SEO testing for us.
Leveraging AI-Generated Schema Markup for Health Content Optimisation Leveraging AI-Generated Schema Markup for Health Content Optimisation
This article by Linda Eva Seuna delves into the intricacies of schema markup in healthcare and how to leverage AI for its implementation.
Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes
Shaikat Ray walks us through how to improve your page crawling and indexing using noindex, robots.txt and rel attributes.
Building SEO-First Website Architecture: A Technical Implementation Guide Building SEO-First Website Architecture: A Technical Implementation Guide
Alyssa Corso shares her best practices for creating SEO-friendly website architecture and how to use Sitebulb to identify & fix site structure issues.
Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them
Check out Oleksandra Lazarchuk’s guide to technical SEO for paid search. Learn the 7 key issues that hurt paid search campaigns and how to fix them.
How to Audit Crawl Depth & Improve Crawl Efficiency How to Audit Crawl Depth & Improve Crawl Efficiency
A big thank you to Bengu Sarica Dincer for her insights into auditing crawl depth and improving crawl efficiency.
Webinar: Mythbusting! In The Age of AI, is Structured Data Dead? Webinar: Mythbusting! In The Age of AI, is Structured Data Dead?
Sitebulb's Patrick Hathaway is joined by Jarno van Driel, Crystal Carter, and Dave Ojeda to discuss LLMs and structured data - do they use it or not?
From Content to CTR: Nailing Ecommerce SEO In 2025 From Content to CTR: Nailing Ecommerce SEO In 2025
This week, we welcome Amanda Walls to share her insights on how to win at ecommerce SEO in 2025. From EEAT to faceted navigation.
The Role of JavaScript in E-Commerce SEO The Role of JavaScript in E-Commerce SEO
Shafqat Abbas looks at the key challenges of JS SEO in the context of ecommerce websites.
Why SEO Should Be Involved From Day 1 in Website Migrations Why SEO Should Be Involved From Day 1 in Website Migrations
Kelly-Anne Crean explains why SEO needs to be involved as soon as anyone even *thinks* about a website migration. Seriously guys.
Zero to 100 Looker Studio Guide for SEO Professionals Zero to 100 Looker Studio Guide for SEO Professionals
In our final article of the year, Liam Lesani takes us through the ins and outs of using Looker Studio for SEO reporting.