The Sitebulb MCP is live. Bring your crawl data into Claude & ChatGPT. The Sitebulb MCP is live. See how it works

Articles, Guides & SEO Webinars

Enhance your learning with our SEO guides, articles, resources, and webinars (from Sitebulb team and guest experts). It's everything you need to do your best search optimization. We also have free SEO training courses!

Which Rendering Approach is Best for SEO on E-commerce Sites? Which Rendering Approach is Best for SEO on E-commerce Sites?
Paddy Crier shares a practical framework for diagnosing how dependent an ecommerce site really is on JavaScript rendering. Real crawl comparisons & case study evidence.
How To Automate Content Brief Creation For B2B With Claude How To Automate Content Brief Creation For B2B With Claude
Learn how to automate content brief creation for B2B using Claude & MCP. Follow this step-by-step guide to automate and prepare an effective content strategy.
The M&A Migration Framework: Merging Websites Without Killing Business Value The M&A Migration Framework: Merging Websites Without Killing Business Value
What an SEO migration looks like when your company is the one being absorbed via M&A: the negotiation, the clean-up, and keeping two brands' signals coherent.
Your SEO Audit Can Now Answer Back: Introducing Sitebulb MCP Your SEO Audit Can Now Answer Back: Introducing Sitebulb MCP
Find out what Sitebulb’s MCP can do, what you can ask your AI assistant to do with Sitebulb data, and how to advance your prompts with our pre-made skills.
Webinar: The SEO Stack Has a New Layer, and It's Called MCP Webinar: The SEO Stack Has a New Layer, and It's Called MCP
Tory Gray & Itamar Blauer discuss MCP as a new layer in the SEO tool stack: what's actually changed, which workflows have held up, future predictions and more.
Building AI Skills for SEO: Where to Keep a Human in the Loop Building AI Skills for SEO: Where to Keep a Human in the Loop
Tory Gray & Jojo Furnival on building AI Skills for SEO: when AI is the wrong tool, how to QA a skill that runs unattended, and who owns it 6 months on.
Attention, Crawl, Render: The 3 Budgets Shaping Every Architecture Decision Attention, Crawl, Render: The 3 Budgets Shaping Every Architecture Decision
Laura Iancu shares a clear framework for untangling attention, crawl, and render budgets.
How to Audit the Entity Signals That Shape Brand Understanding in AI Search How to Audit the Entity Signals That Shape Brand Understanding in AI Search
Learn how to audit entity signals with Sitebulb to uncover hidden gaps that affect brand understanding in AI search.
Ditching JavaScript: 7 SEO-Friendly CSS & HTML Alternatives Ditching JavaScript: 7 SEO-Friendly CSS & HTML Alternatives
Why LLM crawlers can't see your JavaScript, and native browser features using CSS & HTML that replace it. With thanks to Jono Alderson.
How to Use AI to Build an SEO Progress Scorecard in Minutes How to Use AI to Build an SEO Progress Scorecard in Minutes
No longer do you need to mock-up screenshots or build clunky wireframes; no you can vibe code a prototype, app, or scorecard in minutes to communicate your ideas effectively.
Webinar: How to Build an AI Skill for Your SEO Workflow Webinar: How to Build an AI Skill for Your SEO Workflow
In this webinar tutorial, Tory Gray walks you through why and how to build an AI Skill for your SEO workflow, plus examples - "here are some I made earlier!"
Ranking #1 Isn't Enough Anymore: What Pixel Visibility Reveals About the 2026 SERP Ranking #1 Isn't Enough Anymore: What Pixel Visibility Reveals About the 2026 SERP
Jojo Furnival spoke to Tom Capper (STAT, Moz) about why half of #1 results now sit below the fold, and how to optimise for visibility over rank in 2026.