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Articles, Guides & SEO Webinars

Enhance your learning with our SEO guides, articles, resources, and free SEO webinars (from Sitebulb team and guest experts). It's everything you need to do your best search optimization.

WTS Tech SEO Paid Search
Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them
Check out Oleksandra Lazarchuk’s guide to technical SEO for paid search. Learn the 7 key issues that hurt paid search campaigns and how to fix them.
Oleksandra Lazarchuk Oleksandra Lazarchuk
WTS Tech SEO Crawling
How to Audit Crawl Depth & Improve Crawl Efficiency How to Audit Crawl Depth & Improve Crawl Efficiency
A big thank you to Bengu Sarica Dincer for her insights into auditing crawl depth and improving crawl efficiency.
Bengu Sarica Dincer Bengu Sarica Dincer
Webinars Tech SEO Structured Data
Webinar: Mythbusting! In The Age of AI, is Structured Data Dead? Webinar: Mythbusting! In The Age of AI, is Structured Data Dead?
Sitebulb's Patrick Hathaway is joined by Jarno van Driel, Crystal Carter, and Dave Ojeda to discuss LLMs and structured data - do they use it or not?
Jojo Furnival Jojo Furnival
WTS SEO Ecommerce
From Content to CTR: Nailing Ecommerce SEO In 2025 From Content to CTR: Nailing Ecommerce SEO In 2025
This week, we welcome Amanda Walls to share her insights on how to win at ecommerce SEO in 2025. From EEAT to faceted navigation.
Amanda Walls Amanda Walls
Tech SEO JavaScript Ecommerce
The Role of JavaScript in E-Commerce SEO The Role of JavaScript in E-Commerce SEO
Shafqat Abbas looks at the key challenges of JS SEO in the context of ecommerce websites.
Shafqat Abbas Shafqat Abbas
WTS Tech SEO Migrations
Why SEO Should Be Involved From Day 1 in Website Migrations Why SEO Should Be Involved From Day 1 in Website Migrations
Kelly-Anne Crean explains why SEO needs to be involved as soon as anyone even *thinks* about a website migration. Seriously guys.
Kelly-Anne Crean Kelly-Anne Crean
SEO Data and Reports
Zero to 100 Looker Studio Guide for SEO Professionals Zero to 100 Looker Studio Guide for SEO Professionals
In our final article of the year, Liam Lesani takes us through the ins and outs of using Looker Studio for SEO reporting.
Liam Lesani Liam Lesani
SEO
SEO in 2025: Trends to Look Out For SEO in 2025: Trends to Look Out For
We review insights gleaned from the SEO community in 2024 & curate some key SEO trends to dominate 2025.
Jojo Furnival Jojo Furnival
WTS Tech SEO Indexability Audits
Full Guide to the Canonical Tag Full Guide to the Canonical Tag
Stevy’s Liakopoulou’s guide to canonical tags covers what they are, how they work, common mistakes, best practices, and how to audit them.
Stevy Liakopoulou Stevy Liakopoulou
SEO Enterprise
How to Write THE Perfect SEO Ticket for Your Devs How to Write THE Perfect SEO Ticket for Your Devs
This week, Gus Pelogia shows us exactly how to write SEO tickets so they’re perfectly clear for your developers to execute.
Gus Pelogia Gus Pelogia
WTS Tech SEO Audits
Mastering 4XX Errors: A Comprehensive Guide Using Sitebulb Mastering 4XX Errors: A Comprehensive Guide Using Sitebulb
This guide by Chidinma Itsuokor explains 4XX errors, and how Sitebulb can detect and resolve them, so you can maintain a user-friendly website.
Chidinma Itsuokor Chidinma Itsuokor
SEO Structured Data
Understanding Entity SEO: Enhancing Your Search Visibility Through Entities Understanding Entity SEO: Enhancing Your Search Visibility Through Entities
Thank you Izzy Brand for sharing her guide to entity SEO, complete with SEO advice and food analogies.
Izzy Brand Izzy Brand

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