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Articles, Guides & SEO Webinars

Enhance your learning with our SEO guides, articles, resources, and webinars (from Sitebulb team and guest experts). It's everything you need to do your best search optimization. We also have free SEO training courses!

Strike a Pose: SEO for Fashion Ecommerce Strike a Pose: SEO for Fashion Ecommerce
Emma Russell shares her insights into how to succeed in SEO for fashion ecommerce. A full guide to SERP features & optimizations.
3 Case Studies Showing The Power of Canonical Tags 3 Case Studies Showing The Power of Canonical Tags
Connie Chen shares 3 real-life examples where proper canonical tag usage has had powerful SEO results.
How Link Building Complements Technical SEO Auditing How Link Building Complements Technical SEO Auditing
Amit Raj from The Links Guy explains how technical SEO audits and link building can complement one another.
Brand Building vs Performance Marketing: Differences and How to Use Brand Building vs Performance Marketing: Differences and How to Use
Jojo Furnival & Gift Chidinma collaborate on this article about brand building vs performance marketing and how they interact with SEO.
Webinar: SEO Test Lab! An SEO Testing Workshop Webinar: SEO Test Lab! An SEO Testing Workshop
In an extra-special webinar, Neuroscientist turned marketer, Giulia Panozzo, has agreed to deliver a workshop on SEO testing for us.
Leveraging AI-Generated Schema Markup for Health Content Optimisation Leveraging AI-Generated Schema Markup for Health Content Optimisation
This article by Linda Eva Seuna delves into the intricacies of schema markup in healthcare and how to leverage AI for its implementation.
Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes
Shaikat Ray walks us through how to improve your page crawling and indexing using noindex, robots.txt and rel attributes.
Building SEO-First Website Architecture: A Technical Implementation Guide Building SEO-First Website Architecture: A Technical Implementation Guide
Alyssa Corso shares her best practices for creating SEO-friendly website architecture and how to use Sitebulb to identify & fix site structure issues.
Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them
Check out Oleksandra Lazarchuk’s guide to technical SEO for paid search. Learn the 7 key issues that hurt paid search campaigns and how to fix them.
How to Audit Crawl Depth & Improve Crawl Efficiency How to Audit Crawl Depth & Improve Crawl Efficiency
A big thank you to Bengu Sarica Dincer for her insights into auditing crawl depth and improving crawl efficiency.
Webinar: Mythbusting! In The Age of AI, is Structured Data Dead? Webinar: Mythbusting! In The Age of AI, is Structured Data Dead?
Sitebulb's Patrick Hathaway is joined by Jarno van Driel, Crystal Carter, and Dave Ojeda to discuss LLMs and structured data - do they use it or not?
From Content to CTR: Nailing Ecommerce SEO In 2025 From Content to CTR: Nailing Ecommerce SEO In 2025
This week, we welcome Amanda Walls to share her insights on how to win at ecommerce SEO in 2025. From EEAT to faceted navigation.