Schema Markup Validator Bookmarklet

Geoff Kennedy
Updated 12 May 2021

The Structured Data Testing Tool's new replacement is now in beta, in the form of the Schema Markup Validator (SMV).

If you're already itching to test out the new tool, we've made it a little easier by creating a handy bookmarklet for you...


Schema Markup Validator

Bookmarklet instructions

  1. Drag the link above into the bookmarks bar of your browser.
  2. When you're on a page that you want to test using the Schema Markup Validator, just click the bookmark, and the validator will open in a new tab.


Back in July, 2020, Google announced their The Rich Results Test tool was out of beta, and as a consequence, they were preparing to deprecate the Structured Data Testing Tool.

SEOs were not happy. They had come to love (as much as an SEO can) the Structured Data Testing Tool. Pitchforks were gathered. Uproar was roared. Effigies were burnt.

For many, The Rich Results Test fell short of being a replacement for the SDTT. Mainly because the new tool validates only against Google's supported search features, rather than the wider structured data vocabulary.

Thankfully, Google saw the great pain that this news caused SEOs. And in December, 2020 announced that they no longer planned to depreciate the SDTT, and would instead release an updated and refocused version, stating that "the main purpose of the tool will be to check syntax and compliance of markup with standards".

The SDTT is dead. Long live the Schema Markup Validator!

Which brings us up to date - as of 10th May 2021, the now named 'Schema Markup Validator' (we assume it'll soon be referred to as the 'SMV') appears to be in beta on a subdomain of the main website: 

I say 'appears' to be in beta, as we've not yet seen any official announcements. We became aware of the page being live on Friday 7th May through the wider change-monitoring we do for our Structured Data Update Alerts service.

I expect that we'll get an update from Google/ shortly, so watch this space, and make sure you're signed up for our free Structured Data Email Updates.

Big thanks to Dave Ojeda for giving us the idea for this! (Your swag is in the post).

Other resources

Structured Data Testing Tool Alternatives

Looking for alternative structured data testing tools whilst the Schema Markup Validator is still in beta? This is the place for you.

Schema and Rich Results Resources

A round-up of all the best structured data, Schema and rich results, content and resources we could find.

Geoff Kennedy

Geoff does marketing 'stuff' and other things at Sitebulb. He's been one of those SEO types for a long time now, so should know what he's talking about, but that's debatable, feel free to debate it some more.

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