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Loyalty Program
Loyalty program benefits for individual products clarified in Loyalty program documentation
The MemberProgram structured data documentation has been updated to clarify that loyalty benefits for individual products should be specified by listing UnitPriceSpecification markup under Offer structured data markup. Business-level loyalty programs can be specified using the MemberProgram structured data type nested under the Organization structured data type.
Merchant listings documentation has been updated to reflect these recommendations.
Loyalty Program documentation updated with feature availability details
The new Loyalty program documentation has been updated to specify that the feature is available in Google Search results in Australia, Brazil, Canada, France, Germany, Mexico, the UK, and the US, on both desktop and mobile.
New Loyalty program documentation
Google now supports Loyalty program markup in Search. New documentation was added for loyalty programs.
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