Structured Data - Change History & Alerts

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Structured Data Change History Timeline

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January 2021
22

Price drop added as a potential enhancement for Product rich results

If you include a specific price (not a range) in your Product structured data, Google will now automatically calculate when a price has dropped (based on the running historical average of your product's pricing). In their example, Google show this as 'Price: $200 (typically $300)'.

Currently only available in the US, in English, on both desktop and mobile devices.

September 2020
22

Shipping details support added as a potential enhancement for Product rich results

You can now add shipping costs and estimated delivery timeframes, which can appear in the Overview and Stores tabs for a specific product result. Currently only available in the US, in English, and on mobile devices.

July 2020
16

Clarified that Product markup is only valid on specific product pages

Guidelines update to clarify that Product rich results are only supported for single product pages, rather than pages with a list of products (e.g. ecommerce category pages). Also made significant changes to the data type definitions, adding in Offer and AggregateOffer.

May 2020
15

Clarification on Product documentation regarding Google Shopping tab

Added a note to clarify that Product markup does not make your products eligible for Google Shopping results, you need to provide a feed through Google Merchant Center for that.

March 2020
05

New required properties for Product rich result

In the Product structured data documentation, clarified that one of the following properties is required: review, aggregateRating, offers. Changed the expected type for brand to be Brand or Organization (Thing is still accepted).

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