Structured Data - Change History & Alerts

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Structured Data Change History Timeline

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July 2021
19

SeekToAction structured data moved out of beta for Video rich results

In moving the SeekToAction feature out of beta, Google have enabled a new way to assign 'key moments' for video content on your website, without having to manually label each segment.

Using the SeekToAction markup you need to tell Google where video timestamps typically go in your URL structure, so that Google can automatically identify key moments, using AI, and link users to those points within the video.

Note that SeekToAction markup applies only to videos embedded on your own site.

May 2021
18

Updated options for marking up Key moments on Video rich results

Key moments is a feature that enables Google to include jump-points to specific sections of a video when they display it in the search results. They try to automatically detect where they should be, but also provide the video creator options to manually define the important points in the video. They have updated the ways in which this is possible.

  • Clip structured data is now out of beta, and available for anyone to use
  • SeekToAction structured data is a new method for telling Google where timestamps typically go in your URL structure, and is currently in beta.

Other than going out of beta, the requirements or guidelines for Clip have not changed.

April 2021
07

Updated guidelines for Video thumbnailUrl property

Google updated the Video structured data documentation to state that the thumbnailUrl property must use one of the supported Google Images file formats. Previously, the documentation didn't include WebP and SVG.

01

Clarification to Video key moments feature documentation

Google updated the 'key moments' section of their Video rich results documentation. In addition to clarification that Google will try to automatically detect the segments in videos, guidance has also been provided on how to manually inform them of important points within videos.

Details are also given on how to opt out of the key moments feature using the nosnippet meta tag.

March 2021
29

Key moments interest form removed from Video rich result documentation

Google removed the interest form for the Key moments feature, from their Video rich results documentation. The feature remains in development with a select group of providers, but the program is no longer accepting submissions.

September 2020
15

New recommended property for Video rich result

Added regionsAllowed to recommended properties, which allows you to specify the regions in which the video is allowed. If not specified, then Google assumes the video is allowed everywhere.

August 2020
31

Correction to required property for Video rich result

Correction to an error on the Video documentation page which stated that the required property 'thumbnailUrl' could either be ImageObject or URL, when actually it can only be a URL.

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