FAQ
Structured Data - Change History & Alerts

Google announced they are reducing the visibility of FAQ rich results - now, rich results will only be shown for well-known, authoritative government and health websites. For all other sites, this rich result will no longer be shown regularly.

Google updated the content guidelines to expand out this guideline: 'All FAQ content must be visible to the user on the source page,' by providing examples of valid and invalid use cases.

There has been a lot of flux recently in the SERPs for FAQ rich results, and this possibly provides some explanation why.

The valid use cases listed are:

• Both the question and answer are visible on the page.
• The question is visible on the page, and the answer is hidden behind an expandable section. The user is able to access the answer by clicking the expandable section.

The invalid use case listed is:

• The user can't find the FAQ content on the page at all.

Originally noticed by industry members that FAQ rich results had decreased dramatically, this was not changed on the official documentation, however it was confirmed by Google spokesperson Danny Sullivan that the results are now limited to a maximum of two.