June webinar: Google’s new AI accessibility documentation & what it means.
Google’s new AI accessibility documentation & what it means.
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AI Search
Articles for every stage in your SEO journey. Jump on board.
Why Structured Data is Even More Important in AI SEO
Discover why structured data is now essential for AI SEO and Google AI Overviews, especially in YMYL niches, and how schema helps Google trust your site.
Is AI Killing Publisher Search Traffic? What The Guardian and Telegraph Think
Jessie Willms (The Guardian) and Harry Clarkson-Bennett (The Telegraph) on why publisher SEO is broken, and what actually matters now.
Upcoming Event: June 17, 2026
Webinar: Optimising for AI Agents: What Google's New Guidance Means for SEOs
Google has published formal guidance on how AI agents interact with websites. Tory Gray & Jessyca Frederick join us to discuss what it means for SEOs.
Webinar: Is AI Killing Publisher Search Traffic? If Not, WTF is Going On?
Two senior publisher SEOs — one inside a paywall, one without — on where search traffic is actually going, and what the rest of us should be doing about it.
Your Products Are Entities Now. And AI Can Only Work With The Data You Give It.
Katelyn Geary & Will Critchlow on what AI discovery actually demands from ecommerce teams: entities over pages, structured data, and what happens next.
JavaScript SEO in the Age of AI: Will Kennard Answers Your Questions
JS SEO consultant Will Kennard answers your JavaScript SEO questions - from LLM rendering blind spots to vibe-coded Next.js apps and pre-deployment testing.
Your AI Assistant Is Biased: Why & How To Write Prompts Mindfully
Laura Iancu invites us to create a more inclusive version of the internet through more mindful prompting of AI. With great power comes great responsibility.
The Agentic Web: Future of Ecommerce in the AI Era
Will Critchlow, CEO of Search Pilot, and Katelyn Geary, SEO Manager at JD Sports, will discuss what the future of ecommerce SEO looks like, including the shift to agentic search.
Organic Social Visibility & Multimodal Search: How to Get Cited in LLMs
Original research on how social platforms rank in Google. Data-driven tactics for Instagram, YouTube optimization to increase SERP visibility and LLM citations.
Reddit Is No Longer Just a Nerd Forum. It's an AI Visibility Lever.
Andrew Shotland's Reddit experiment produced a 3x jump in AI overview citations. Here's what SEOs need to know about Reddit, brand mentions, and AI visibility.
The Role of Informational Content in the Age of LLMs
Aimee Jurenka talks us through how to handle informational content in the age of AI summarization, plus a handy optimization checklist.
Why Your SEO Strategy Still Matters for AI Search (And What Needs to Change)
AI search needs traditional SEO foundations. But model bias means rankings alone aren't enough. Learn how to optimise for both from Jes Scholz and Dan Petrovic.