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AI Search

Your Products Are Entities Now. And AI Can Only Work With The Data You Give It. Your Products Are Entities Now. And AI Can Only Work With The Data You Give It.
Katelyn Geary & Will Critchlow on what AI discovery actually demands from ecommerce teams: entities over pages, structured data, and what happens next.
JavaScript SEO in the Age of AI: Will Kennard Answers Your Questions JavaScript SEO in the Age of AI: Will Kennard Answers Your Questions
JS SEO consultant Will Kennard answers your JavaScript SEO questions - from LLM rendering blind spots to vibe-coded Next.js apps and pre-deployment testing.
Your AI Assistant Is Biased: Why & How To Write Prompts Mindfully Your AI Assistant Is Biased: Why & How To Write Prompts Mindfully
Laura Iancu invites us to create a more inclusive version of the internet through more mindful prompting of AI. With great power comes great responsibility.
The Agentic Web: Future of Ecommerce in the AI Era The Agentic Web: Future of Ecommerce in the AI Era
Will Critchlow, CEO of Search Pilot, and Katelyn Geary, SEO Manager at JD Sports, will discuss what the future of ecommerce SEO looks like, including the shift to agentic search.
Organic Social Visibility & Multimodal Search: How to Get Cited in LLMs Organic Social Visibility & Multimodal Search: How to Get Cited in LLMs
Original research on how social platforms rank in Google. Data-driven tactics for Instagram, YouTube optimization to increase SERP visibility and LLM citations.
Reddit Is No Longer Just a Nerd Forum. It's an AI Visibility Lever. Reddit Is No Longer Just a Nerd Forum. It's an AI Visibility Lever.
Andrew Shotland's Reddit experiment produced a 3x jump in AI overview citations. Here's what SEOs need to know about Reddit, brand mentions, and AI visibility.
The Role of Informational Content in the Age of LLMs The Role of Informational Content in the Age of LLMs
Aimee Jurenka talks us through how to handle informational content in the age of AI summarization, plus a handy optimization checklist.
Why Your SEO Strategy Still Matters for AI Search (And What Needs to Change) Why Your SEO Strategy Still Matters for AI Search (And What Needs to Change)
AI search needs traditional SEO foundations. But model bias means rankings alone aren't enough. Learn how to optimise for both from Jes Scholz and Dan Petrovic.
Webinar: Brand Visibility - Optimizing for AI Citations Webinar: Brand Visibility - Optimizing for AI Citations
Dan Petrovic & Jes Scholz join Patrick Hathaway to discuss the future of brand visibility and how to optimize for AI citations. A must-attend panel discussion.
Speed-to-Meaning: Technical & Measurement Blueprint for AI Search Speed-to-Meaning: Technical & Measurement Blueprint for AI Search
Technical SEO & AI search measurement learnings from Parts 1 & 2 of The Search Matrix advanced SEO training series in the age of LLMs.
How to Stay Relevant in a World of AI Overviews & Query-Fans How to Stay Relevant in a World of AI Overviews & Query-Fans
Laura Iancu explains query fan out, the schema for LLMs debate, and the hallmarks of good content for humans and AI.
Plain-text Lifelines: How to Make Medical Content Visible in AI Search Plain-text Lifelines: How to Make Medical Content Visible in AI Search
Jojo Furnival rounds up the best of Dan Taylor’s advice to help medical & healthcare websites ensure their content is visible in AI search.