AI Search
Articles for every stage in your SEO journey. Jump on board.
I Asked ChatGPT for the UK's SEO, Content and AI People. It Listed Me First.
How I got an AI with no saved history to list me first in my niche: the technical SEO, content, and footprint workflow behind it, plus what didn't work.
AI Search, RAG, Agents and Crawl Bots: A Plain-English Guide to What They Mean
Tory Gray and Jessyca Frederick untangle AI search, RAG, agentic search, LLM crawl bots and agents, so you know what each term actually means.
What AI Agents See: The Accessibility Tree Is an SEO Surface
Tory Gray and Jessyca Frederick on how AI agents read your site through the accessibility tree, the rendering trap to avoid, and what to fix first.
Why Structured Data is Even More Important in AI SEO
Discover why structured data is now essential for AI SEO and Google AI Overviews, especially in YMYL niches, and how schema helps Google trust your site.
Is AI Killing Publisher Search Traffic? What The Guardian and Telegraph Think
Jessie Willms (The Guardian) and Harry Clarkson-Bennett (The Telegraph) on why publisher SEO is broken, and what actually matters now.
Webinar: Optimising for AI Agents: What Google's New Guidance Means for SEOs
Google has published formal guidance on how AI agents interact with websites. Tory Gray & Jessyca Frederick join us to discuss what it means for SEOs.
Webinar: Is AI Killing Publisher Search Traffic? If Not, WTF is Going On?
Two senior publisher SEOs — one inside a paywall, one without — on where search traffic is actually going, and what the rest of us should be doing about it.
Your Products Are Entities Now. And AI Can Only Work With The Data You Give It.
Katelyn Geary & Will Critchlow on what AI discovery actually demands from ecommerce teams: entities over pages, structured data, and what happens next.
JavaScript SEO in the Age of AI: Will Kennard Answers Your Questions
JS SEO consultant Will Kennard answers your JavaScript SEO questions - from LLM rendering blind spots to vibe-coded Next.js apps and pre-deployment testing.
Your AI Assistant Is Biased: Why & How To Write Prompts Mindfully
Laura Iancu invites us to create a more inclusive version of the internet through more mindful prompting of AI. With great power comes great responsibility.
The Agentic Web: Future of Ecommerce in the AI Era
Will Critchlow, CEO of Search Pilot, and Katelyn Geary, SEO Manager at JD Sports, will discuss what the future of ecommerce SEO looks like, including the shift to agentic search.
Organic Social Visibility & Multimodal Search: How to Get Cited in LLMs
Original research on how social platforms rank in Google. Data-driven tactics for Instagram, YouTube optimization to increase SERP visibility and LLM citations.
