Webinar: Optimising for AI Agents: What Google's New Guidance Means for SEOs

Google has published formal guidance on how AI agents interact with websites: screenshots, the accessibility tree, semantic HTML, performance. For most SEOs, the accessibility tree alone opens up a whole set of questions that aren't in the usual audit checklist.

Tory Gray and Jessyca Frederick have been working through what this guidance actually means in practice. On 17 June, they're joining Patrick Hathaway to discuss what's in the documentation, what it changes, and where there are still more questions than answers.

This is a panel discussion, not a presentation.

What we'll cover

• What Google's agent-friendly site guidance actually says, and what it leaves unspecified

• The accessibility tree: what it is, how agents use it, and why most audits don't touch it

• Whether this changes how you approach rendering, semantic HTML, and performance in a technical audit

• Screenshots: what's documented about how agents use them, and what isn't

• Practical first steps for making client sites more agent-ready

Register now using the form on the right. Can't make it live? Register anyway and I'll send you the recording.

The speakers

Tory Gray is CEO of Gray Dot Co, a technical SEO and research consultancy. She's been working through the agent accessibility question hands-on, including how it fits into the audit process at Gray Dot and what that workflow actually looks like.

Jessyca Frederick is a Product & SEO/AEO Lead working at the intersection of product thinking and search optimisation in the age of AI. Currently Director of Digital Product at Wine Enthusiast, and a freelance SEO Consultant.