Christopher Lara

Christopher Lara is the SEO Product Manager at Staples, where he owns organic search as a product across Staples.com and the company's B2B platform. His day-to-day covers content strategy, technical SEO, performance analysis, and cross-functional work with engineering, merchandising, and editorial teams. Outside of Staples, he runs hands-on experiments in AI search, testing how assistants like Siri, Perplexity, and Claude cite and recommend brands.