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Find out how to audit your brand for AI search visibility in July’s webinar with Lily Grozeva. Audit your brand for AI search visibility - Lily Grozeva. Sign up now!
This means that the URL in question contains an empty <title> element.
The title tag is considered important to help both users and search engines to quickly understand what content they can expect to find on the page.
The title tag is considered one of the most important on-page SEO factors, so if it is not present this represents an issue that may affect search engine rankings and click-through-rate from the search results.
This Hint will trigger for any internal URL that has an empty <title> element.
This Hint will trigger for any URL that has a <title> in the <head> with no content:
<!doctype html>
<html lang="en">
<head>
<title></title>
...
</head>
<body>...</body>
</html>This Hint is marked 'Critical' as it represents a fundamentally breaking issue, which may have a serious adverse impact upon organic search traffic. It is strongly recommended that Critical issues are dealt with as a matter of high priority.
You will need to look into the page templates/scripts/plugins to understand why a title tag is not being set (which is a standard feature on any modern CMS), and ensure that a fix is put in place to set a title tag - which may require developer assistance. It is considered best practice to try and include the main target keywords for the page in the title, whilst also communicating 'what the page is about.'
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