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Medium This Hint is worth investigating further, and may warrant further attention depending on the type and quantity of URLs affected. Issue This Hint represents an error or problem that needs to be fixed.

Contains Lorem Ipsum dummy text

This means that the URL in question contains 'Lorem Ipsum' dummy text in the body content.

Why is this important?

'Lorem Ipsum' is nonsensical and improper Latin text that is used by website designers as placeholder copy, to allow them to evaluate and demonstrate web pages during the design process, before they have been given the proper copy that will be used on the live site.

It is not uncommon, however, for websites to get published with sections of 'Lorem Ipsum' copy still present. Obviously, the intention is that this text would have been replaced with the correct copy, but it has been accidentally overlooked.

This means that any pages which contain 'Lorem Ipsum' copy offer a poor user experience, and are under-optimized from an SEO standpoint.

What does the Hint check?

By default, this Hint will trigger for any internal URL which contains 'Lorem Ipsum'  text.

Examples that trigger this Hint

The Hint would trigger for any URL with a passage a text that contains the phrase 'Lorem Ipsum' in the <body>;

<!doctype html>
<html lang="en">
<head>...</head>
<body>
...
<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit...</p>
...
</body>
</html>

How do you resolve this issue?

Working through the list of URLs one by one, you will need to re-write any sections of the page copy that contain 'Lorem Ipsum' text, replacing it with copy that is designed to engage your target audience and help achieve the specific goals you want to accomplish with your web page.

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