Search Traffic

Go to hints

Traffic from organic search is like the ultimate truth when it comes to SEO. After all, rankings mean nothing if they don't drive relevant traffic (and/or conversions), and this can be what you're judged on when trying to justify future budgets or client spend.

So it can be worthwhile to investigate any potential issues that exist within the search traffic data. I say 'can be worthwhile' rather than 'is definitely worthwhile' because there is some element of subjectivity, and what is a bad signal on one site might actually represent a good signal on another site.

Bounce rate offers us a classic example. You could have a page that ranks for 'what is the weather today in Brazil', which would have an extremely high bounce rate (visitor comes on the page, gets the answer, bounces away), and this would not be considered a problem. But if you have a 1500 word blog post on an ecommerce site that ranks for 'best outdoor shoes for men', you would be alarmed/disappointed if the bounce rate was high.

Google Analytics and Google Search Analytics

Sitebulb is unique in that it actually combines Google Analytics and Google Search Console data (if both are connected) to make assumptions about the traffic. For example, if a page logs 0 visits in Search Console but 1 visit in Google Analytics, Sitebulb will not flag it as having 0 organic traffic.

This is by design, so that we can identify the very worst performing pages for you to focus your attention on, rather than marginal cases.

Search Traffic Hints

The Hints split out into 3 fairly distinct buckets:

Engagement Issues

These are issues such as the bounce rate example above - they are highly subjective and site-specific, but could serve as a starting point for further investigation.

  1. URL received search traffic but 0 goal conversions
  2. Time on page less than 10 seconds
  3. Had bounce rate greater than or equal to 80%

Pages that shouldn't receive organic traffic

These ones are a lot more clear cut, as you don't want any of these types of URLs to be receiving organic traffic, so if they are, it often means that something has gone wrong.

  1. Orphan URL received search traffic
  2. Canonicalized URL received organic search traffic
  3. Redirect (3XX) URL received organic search traffic
  4. Disallowed URL received organic search traffic
  5. Forbidden (403) URL received search traffic
  6. Noindex URL received organic search traffic
  7. Not Found (4XX) URL received search traffic

Traffic Insights

These ones are not really considered issues, but might be indicative of a wider problem, and so may be used as a flag.

  1. Only has desktop organic search traffic
  2. URL only received mobile organic search traffic
  3. URL only received tablet organic search traffic
  4. URL received no desktop organic search traffic
  5. URL received no mobile organic search traffic
  6. URL received no organic search traffic
  7. URL received no tablet organic search traffic

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