Had bounce rate greater than or equal to 80%

This means that the URL in question received organic search traffic with a bounce rate of 80% or more - with data taken from the connected Google Analytics account.

Why is this important?

Bounce rate is an engagement metric, so if visitors regularly come to the page and then bounce straight back to the SERPs, it could be an indication that the page is low quality, or the content does not provide a satisfactory answer to ranking search queries.

What does the Hint check?

This Hint will trigger for any internal URL which recorded some traffic from organic search (i.e. > 0) yet had a bounce rate of 80% or more.

This data was collected from Google Analytics, via API, for the connected Account/View, and for the specified date range.

Why is this Hint marked 'Potential Issue'?

This Hint is a 'Potential Issue', which means that it is unlikely to be affecting the site at the moment, but should be investigated as it could cause issues in the future.

Bounce rate is quite a messy signal, and high bounce rate does not always equate to poor engagement. For example, a user could land on a page from the SERPs, engage with the content and have their question answered fully, then bounce off the page as their query has been satisfactorily answered (in fact, in order to make this a cleaner signal, a lot of people recommend implementing Adjusted Bounce Rate).

However, this Hint will also help you pick out pages that do a poor job of engaging visitors.