Internal

Go to hints

The Internal Hints cover various issues in terms of URL paths and how URLs resolve, which can have an impact on both users and search engines.

Identifying systemic issues with internal URLs can help you better understand the website and what may be holding it back. Identifying patterns in the URL paths can also given you a better understanding of the site's underlying structure, and find areas to drill down into further.

Issues with URL resolution

Ideally you want all pages to resolve with a status 200 page, using a canonical scheme (i.e. HTTP or HTTPS) - and when they don't, it is usually an issue worth fixing.

  1. Broken internal URLs
  2. URL resolves under both HTTP and HTTPS

Issues with URL paths

If there are issues in the URL path, this can affect how search engines handle the URLs, and can cause issues with crawling and indexing.

  1. URL contains non-ASCII characters
  2. URL contains repetitive elements
  3. URL contains upper case characters
  4. URL contains whitespace

Identifying patterns in query strings

Spotting patterns in the query string can allow you to segment sets of URLs on the site, for further analysis.

  1. Query string contains a question mark
  2. Query string contains more than three parameters
  3. Query string contains paginated parameters
  4. Query string contains repetitive parameters
  5. Query string contains search or filter parameters
  6. Query string contains sort parameters

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