The Internal Hints cover various issues in terms of URL paths and how URLs resolve, which can have an impact on both users and search engines.
Identifying systemic issues with internal URLs can help you better understand the website and what may be holding it back. Identifying patterns in the URL paths can also given you a better understanding of the site's underlying structure, and find areas to drill down into further.
The the types of things that Sitebulb will alert you to include:
- Issues with URL resolution - ideally you want all pages to resolve with a status 200 page, using a canonical scheme (i.e. HTTP or HTTPS) - and when they don't, it is usually an issue worth fixing.
- Potential issues with URL paths - if there are issues in the URL path, this can affect how search engines handle the URLs, and can cause issues with crawling and indexing.
- Patterns in query strings - spotting patterns in the query string can allow you to segment sets of URLs on the site, for further analysis.