HTML is missing or empty
This means that the URL in question has no HTML on the page.
Why is this important?
If there is no HTML content, then users and search engines alike will not be able to 'see' anything.
This issue is very likely some sort of accident or misconfiguration.
What does the Hint check?
This Hint will trigger for any internal URL that returns a 200 (OK) status, yet has no meaningful HTML content.
Examples that trigger this Hint
This Hint will trigger for any internal URL that has HTML that is literally missing, or completely empty:
How do you resolve this issue?
This Hint is marked 'Critical' as it represents a fundamentally breaking issue, which may have a serious adverse impact upon organic search traffic. It is strongly recommended that Critical issues are dealt with as a matter of high priority.
In order to fix this issue, you will need to deal with a number of elements:
- Was the HTML ever present? If so, what happened to make it disappear?
- Should the content still be present? Is so, attempt to revive or republish the page. If not, serve a 404 (Not Found) or 410 (Gone) HTTP response.
While #2 is the more immediate pressing concern, you should certainly look into #1. If the content has been deleted by accident, it could potentially happen again in the future.