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Low This Hint is of the lowest significance, and should only be addressed if there are not more serious issues which have not been handled. Opportunity This Hint represents an opportunity for optimization.

Title tag length too long

This means that the URL in question has a title tag with too many characters.

Why is this important?

The title tag is considered important to help both users and search engines to quickly understand what content they can expect to find on the page.

If the title uses too many characters, it may not be well optimized to effectively communicate the desired message. It is considered best practice to try and include the main target keywords for the page in the title, whilst also communicating 'what the page is about.'

What does the Hint check?

By default, this Hint will trigger for any internal URL which contains a title tag with more than 60 characters.

Note: the threshold values used for this Hint can be changed in the global settings.

Examples that trigger this Hint

The Hint would trigger for any URL with a <title> that has character length of 61 or more:

<!doctype html>
<html lang="en">
<head>
<title>Example of a rather long title that meanders around and does not concisely communicate wtf the page is about</title>
...
</head>
<body>...</body>
</html>

Why is this Hint marked 'Opportunity'?

In Sitebulb, this Hint is an Opportunity, as it represents a situation where you could optimize the site to potentially gain more search traffic.

Title length is highly subjective, and sometimes you need a lot of words to communicate meaning.

However, this Hint exists to highlight instances where this may not be the case. It allows you to quickly check a list of URLs with long titles, in case you see some examples which do not look right, such as pages which inherit template properties and have not been updated.

Further Reading

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