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Low This Hint is of the lowest significance, and should only be addressed if there are not more serious issues which have not been handled. Opportunity This Hint represents an opportunity for optimization.

Meta description length too long

This means that the URL in question has a meta description with too many characters.

Why is this important?

The meta description is considered important to help users quickly understand what content they can expect to find on the page, when clicking through from the search engine results page. Well written meta descriptions typically achieve a better click-through-rate.

If the meta description uses too many characters, this may represent a missed optimization opportunity.

What does the Hint check?

By default, this Hint will trigger for any internal URL which contains a meta description with more than 320 characters.

Note: the threshold values used for this Hint can be changed in the global settings.

Examples that trigger this Hint

The Hint would trigger for any URL with a meta description that has character length of 321 or more:

<!doctype html>
<html lang="en">
<meta name="description" content="Example of a particularly long meta description, that just goes on and
on and on without really getting to the point. I'd hazard a guess that this meta description was actually
pulled in from some other content source in the CMS, rather than being specifically and deliberately
written just to be a description to try and entice users to click.">

Why is this Hint marked 'Opportunity'?

In Sitebulb, this Hint is an Opportunity, as it represents a situation where you could optimize the site to potentially gain more search traffic.

Description length is highly subjective, and sometimes you need a lot of words to communicate meaning.

However, this Hint exists to highlight instances where this may not be the case. It allows you to quickly check a list of URLs with long meta descriptions, in case you see some examples which do not look right, such as pages which inherit template properties and have not been updated.

Further Reading

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