Title tag missing

This means that the URL in question does not have a title tag.

Why is this important?

The title tag is considered important to help both users and search engines to quickly understand what content they can expect to find on the page.

The title tag is considered one of the most important on-page SEO factors, so if it is missing this represents an issue that may affect search engine rankings and click-through-rate from the search results.

What does the Hint check?

This Hint will trigger for any internal URL that is missing the <title> element.

Examples that trigger this Hint

This Hint will trigger for any URL that has no <title> in the <head>. It will also trigger for any URL with an empty <title>:

<!doctype html>
<html lang="en">
<head>
<title></title>
...
</head>
<body>...</body>
</html>

How do you resolve this issue?

You will need to look into the page templates/scripts/plugins to understand why a title tag is not being set (which is a standard feature on any modern CMS), and ensure that a fix is put in place to set a title tag - which may require developer assistance. It is considered best practice to try and include the main target keywords for the page in the title, whilst also communicating 'what the page is about.'

Further Reading

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