<h1> tag is missing

This means that the URL in question does not have a header 1 tag.

Why is this important?

The header 1 (h1) tag is considered important to help both users and search engines to quickly understand what content they can expect to find on the page.

If the h1 is not present, this represents a missed optimization opportunity.

What does the Hint check?

This Hint will trigger for any internal URL that has no <h1> tag in the HTML.

Why is this Hint marked 'Advisory'?

In Sitebulb, this Hint is Advisory, as it does not represent a clear issue. There is some debate over the importance of the <h1> as an on-page ranking signal for SEO - so this Hint exists to alert you of the issue and allow you to make up your own mind.

Further Reading

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