On Page SEO remains one of the main methods for communicating to search engines the subject matter of a given URL. There are a number of fundamental elements that need to be handled correctly, for maximum benefit.
The page <title> is an important factor for SEO, as it provides the clearest opportunity to communicate 'what the page is about', both to search engines and users alike.
As a result, you generally want your title tags to be both descriptive and keyword/topic rich. Often, the title is automatically populated across a website via a script or CMS template, which is how a lot of the issues below arise.
Issues with title tags (4 Hints)
In and of itself, the meta description actually has no direct impact upon SEO, in terms of rankings at least. However, the content of a meta description is still very important, as it is your main opportunity to convince a searcher to click through to your web page from the search results.
Since search engines can and will auto-populate a meta description, they can sometimes be overlooked, but optimizing meta descriptions remains a reliable way to generate more traffic from search.
Often, meta descriptions are auto-generated using on-page content, or simply left blank, which can lead to the following issues:
Issues with meta descriptions (4 Hints)
- Meta description missing or empty
- Multiple meta descriptions
- Meta description length too long
- Meta description length too short
While the importance of the <h1> to SEO is debatable, it is still a worthwhile endeavour to spend time making headers as useful as possible, as this improves content structure, which can have an impact upon user experience.