Find us at BrightonSEO 25/26 April - STAND 18! Fill your swag bag!

Dealing with International issues?

Crawl your website with Sitebulb for 300+ tech SEO checks

Try for Free
High This Hint is very important, and definitely warrants attention. Issue This Hint represents an error or problem that needs to be fixed.

Has outgoing hreflang annotations using relative URLs

This means that the URL in question has hreflang annotations that have at least one outgoing hreflang annotation which is referenced as a relative URL.

Why is this important?

Hreflang tags are interpreted by search engines as indexing instructions. Search engines can follow and understand hreflang instructions if they are valid, consistent and reciprocal.

Using relative URLs for hreflang increases the chances that something will go wrong in the future, even if the setup is valid right now.

If the alternate hreflang <link> tag ends up pointing at broken, or incorrect URLs, the hreflang will become inconsistent, and search engines are likely to ignore it.

What does the Hint check?

This Hint will trigger for any URL which has outgoing hreflang annotations, where at least one uses a relative URL.

Examples that trigger this Hint:

Consider the URL: https://example.com/page-a/en/

The Hint would trigger for this URL if it had hreflang using relative URLs;

<link rel="alternate" href="/page-a/fr/" hreflang="fr-fr" />
<link rel="alternate" href="/page-a/es/" hreflang="es-es" />

How do you resolve this issue?

This is the sort of issue that doesn't cause you any problems...until it causes you problems. Perhaps, in the future you move to a different domain or folder structure, which might in turn break all your hreflang annotations, and you only notice when international traffic falls through the floor.

We would very strongly recommend you change all relative hreflang URLs to absolute URLs.

Further Reading

Sitebulb Desktop

Find, fix and communicate technical issues with easy visuals, in-depth insights, & prioritized recommendations across 300+ SEO issues.

  • Ideal for SEO professionals, consultants & marketing agencies.

Sitebulb Cloud

Get all the capability of Sitebulb Desktop, accessible via your web browser. Crawl at scale without project, crawl credit, or machine limits.

  • Perfect for collaboration, remote teams & extreme scale.