High This Hint is very important, and definitely warrants attention. Issue This Hint represents an error or problem that needs to be fixed.

Isolated URL - only found via a redirect

This means that the URL in question is isolated, as it can only be found via a redirect.

Why is this important?

This means that the URL has no incoming internal links. And if a URL has no incoming internal links, this means it is not really part of the overall website structure, even though users can end up on the page simply by following links.

Crawlers are also able to access the page - but only by following a redirect:

Via 301 redirect

However, the only way to get there is via a 301 hop, because Page C itself is isolated from the link graph:

Redirect page is isolated

Canonical tags exist to differentiate duplicate content, they allow website owners to say to search engines, 'hey I know that Page B and Page C are duplicate, and I would like you to include Page C in the index - not Page B.'

The thing is, Google do not always agree with the assessment of site owners, and often end up ignoring the canonical completely. This is an example where that might happen. The canonical tag effectively identifies Page C as more important than Page B. But the internal link signals do not support this, as they are pointing at Page B instead of Page C, which Google will likely find contradictory and thus ignore the canonical assignment.

In most cases, if this Hint triggers, it's because of some sort of unintentional mis-configuration on the website. 

What does the Hint check?

This Hint will trigger for any internal URL that has no incoming internal links, and is the 'location' URL for redirected pages (3XX) on the website.

Examples that trigger this Hint:

Consider the URL: https://example.com/page-b

This URL is redirects to another page:

HTTP/... 301 Moved Permanently 
...
Location: https://example.com/page-c
...

where this location URL https://example/com/page-c has no incoming links from any internal URLs.

The Hint would trigger for this URL: https://example/com/page-c

How do you resolve this issue?

This issue is effectively a special case of 'Internal redirected URLs,' and should be handled in much the same way:

Any URLs that link to the redirected URL should instead be updated to link directly to the final destination URL.

How do you get more data from Sitebulb?

From the URL List, you can click on the 'URL Details' button for any individual URL. From here you can see the redirect chain, which will show you the final destination URL (with status code 200).

Redirect Chain

You can also then view the Incoming Links, which will need to be updated to the destination URL:

Incoming Links to Redirect URL

This allows you to handle each redirect individually. But if you want to deal with them in bulk, the best way to do this is to export the data and work from there.

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