Doing SEO for ecommerce? Our upcoming webinar is just for you! Register now.

Dealing with AMP issues?

Crawl your website with Sitebulb for 300+ tech SEO checks

Try for Free
Critical This Hint requires immediate attention, as the issue may have a serious impact upon crawling, indexing or ranking. Issue This Hint represents an error or problem that needs to be fixed.

AMP Page URL is Forbidden (403)

This means that the URL in question is an AMP Page URL which is Forbidden (403).

Why is this important?

If an AMP Page URL is forbidden, search engines may be unable to crawl the page and access the content, which means it may not get indexed or appear in search results.

What does the Hint check?

This Hint will trigger for any AMP Page URL that returns a 403 HTTP header response.

Examples that trigger this Hint

Consider the AMP URL: https://example.com/page-a/amp/

The Hint would trigger for this URL if it had a 403 (Forbidden) header response:

HTTP/... 403 Forbidden

...

How do you resolve this issue?

This Hint is marked 'Critical' as it represents a fundamentally breaking issue, which may have a serious adverse impact upon organic search traffic. It is strongly recommended that Critical issues are dealt with as a matter of high priority.

AMP URLs need to be accessible in order to be indexed. In this case, the server refused to serve Sitebulb the page when it requested it. This may indicate an issue in the server setup, or it might simply be the case that the <link rel="amphtml"> tag on the non-AMP page is pointing to the wrong URL.

One other thing to note is that the 403 (Forbidden) response MIGHT NOT be the same response given to a search engine crawler. Sometimes, servers employ over-zealous firewalls or 'DDoS protection services', that detect crawling activity and treat it as a DDoS attack, which can lead to 403 responses. So it is worth checking the source of the 403 before taking action.

Sitebulb Desktop

Find, fix and communicate technical issues with easy visuals, in-depth insights, & prioritized recommendations across 300+ SEO issues.

  • Ideal for SEO professionals, consultants & marketing agencies.

Sitebulb Cloud

Get all the capability of Sitebulb Desktop, accessible via your web browser. Crawl at scale without project, crawl credit, or machine limits.

  • Perfect for collaboration, remote teams & extreme scale.