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Articles, Guides & SEO Webinars

Enhance your learning with our content and technical SEO guides, articles, resources, and free SEO webinars (from Sitebulb team and guest experts). It's everything you need for doing your best SEO website auditing.

Building SEO-First Website Architecture: A Technical Implementation Guide Building SEO-First Website Architecture: A Technical Implementation Guide
Alyssa Corso shares her best practices for creating SEO-friendly website architecture and how to use Sitebulb to identify & fix site structure issues.
Technical SEO for Paid Search: 7 Common Issues & Fixes Technical SEO for Paid Search: 7 Common Issues & Fixes
Check out Oleksandra Lazarchuk’s guide to technical SEO for paid search. Learn the 7 key issues that hurt paid search campaigns and how to fix them.
How To Audit Crawl Depth & Improve Crawl Efficiency How To Audit Crawl Depth & Improve Crawl Efficiency
A big thank you to Bengu Sarica Dincer for her insights into auditing crawl depth and improving crawl efficiency.
Webinar: In The Age of AI, is Structured Data Dead? Webinar: In The Age of AI, is Structured Data Dead?
Sitebulb's Patrick Hathaway is joined by Jarno van Driel, Crystal Carter, and Dave Ojeda to discuss LLMs and structured data - do they use it or not?
Nailing Ecommerce SEO In 2025: From Content to CTR Nailing Ecommerce SEO In 2025: From Content to CTR
This week, we welcome Amanda Walls to share her insights on how to win at ecommerce SEO in 2025. From EEAT to faceted navigation.
The Role of JavaScript in E-Commerce SEO The Role of JavaScript in E-Commerce SEO
Shafqat Abbas looks at the key challenges of JS SEO in the context of ecommerce websites.
Why SEO Must Be Involved From Day 1 in Website Migrations Why SEO Must Be Involved From Day 1 in Website Migrations
Kelly-Anne Crean explains why SEO needs to be involved as soon as anyone even *thinks* about a website migration. Seriously guys.
Zero to 100 Looker Studio Guide for SEO Professionals Zero to 100 Looker Studio Guide for SEO Professionals
In our final article of the year, Liam Lesani takes us through the ins and outs of using Looker Studio for SEO reporting.
SEO in 2025: 4 Trends to Look Out For SEO in 2025: 4 Trends to Look Out For
We review insights gleaned from the SEO community in 2024 & curate some key SEO trends to dominate 2025.
 Guide to Canonical Tags & How to Audit Them Guide to Canonical Tags & How to Audit Them
Stevy’s Liakopoulou’s guide to canonical tags covers what they are, how they work, common mistakes, best practices, and how to audit them.
How to Write THE Perfect SEO Ticket for Your Devs How to Write THE Perfect SEO Ticket for Your Devs
This week, Gus Pelogia shows us exactly how to write SEO tickets so they’re perfectly clear for your developers to execute.
4XX Errors: A Comprehensive Guide Using Sitebulb 4XX Errors: A Comprehensive Guide Using Sitebulb
This guide by Chidinma Itsuokor explains 4XX errors, and how Sitebulb can detect and resolve them, so you can maintain a user-friendly website.