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SEO Articles, Guides & Webinars

Enhance your learning with our content and technical SEO guides, articles, resources, and free SEO webinars (from Sitebulb team and guest experts). It's everything you need for doing your best SEO website auditing.

How to Rank Product Pages in Google’s New Product SERPs How to Rank Product Pages in Google’s New Product SERPs
Angie Perperidou shares 7 strategies to optimize for product SERPs in 2025.
Webinar: Marketplace SEO - AI, Scale & Structured Data Webinar: Marketplace SEO - AI, Scale & Structured Data
We've got Robyn Lodge of Zoopla and Zach Chahalis of apartments.com discussing the challenges & best practices of marketplace SEO.
The Silent SEO Killer: Rebrand Migration The Silent SEO Killer: Rebrand Migration
What is an entity or brand migration? What could go wrong? And, most importantly, how do you do it properly without tanking your traffic?
SEO For Fashion Ecommerce: From Seasonality to Local SEO SEO For Fashion Ecommerce: From Seasonality to Local SEO
Emma Russell shares her insights into how to succeed in SEO for fashion ecommerce. A full guide to SERP features & optimizations.
Case Studies Showing The Power of Canonical Tags Case Studies Showing The Power of Canonical Tags
Connie Chen shares 3 real-life examples where proper canonical tag usage has had powerful SEO results.
How Link Building Complements Technical SEO Auditing How Link Building Complements Technical SEO Auditing
Amit Raj from The Links Guy explains how technical SEO audits and link building can complement one another.
Brand Building vs Performance Marketing: Differences and How to Use Brand Building vs Performance Marketing: Differences and How to Use
Jojo Furnival & Gift Chidinma collaborate on this article about brand building vs performance marketing and how they interact with SEO.
Webinar: SEO Testing Workshop with Giulia Panozzo Webinar: SEO Testing Workshop with Giulia Panozzo
In an extra-special webinar, Neuroscientist turned marketer, Giulia Panozzo, has agreed to deliver a workshop on SEO testing for us.
Leveraging AI-Generated Schema for Health Content Optimisation Leveraging AI-Generated Schema for Health Content Optimisation
This article by Linda Eva Seuna delves into the intricacies of schema markup in healthcare and how to leverage AI for its implementation.
Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes
Shaikat Ray walks us through how to improve your page crawling and indexing using noindex, robots.txt and rel attributes.
Building SEO-First Website Architecture: A Technical Implementation Guide Building SEO-First Website Architecture: A Technical Implementation Guide
Alyssa Corso shares her best practices for creating SEO-friendly website architecture and how to use Sitebulb to identify & fix site structure issues.
Technical SEO for Paid Search: 7 Common Issues & Fixes Technical SEO for Paid Search: 7 Common Issues & Fixes
Check out Oleksandra Lazarchuk’s guide to technical SEO for paid search. Learn the 7 key issues that hurt paid search campaigns and how to fix them.