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Articles and guides from Women in Tech SEO (WTS)

SEO WTS Content Brand Building
Navigating SERP Volatility With a Brand-Audience-First Approach Navigating SERP Volatility With a Brand-Audience-First Approach
Freelance writer and SEO, Amaka Chukwuma, explains how to navigate SERP changes using a brand-audience-first approach for more sustainable SEO.
Amaka Chukwuma Amaka Chukwuma
SEO WTS
Enterprise SEO for Higher Education Institutions Enterprise SEO for Higher Education Institutions
This week, SEO Consultant Amanda King walks us through 3 key challenges she has encountered doing SEO for higher education institutions.
Amanda King Amanda King
Interviews WTS
Celebrating Superb SEO(s): Q&A with Kate Barlow Celebrating Superb SEO(s): Q&A with Kate Barlow
We chat to Kate Barlow, Head of Digital at The CFO Centre, about her 20+ year career in SEO, her favourite tools, concerns for the industry, and more.
Kate Barlow Kate Barlow
WTS Publishers SEO
Linking the News: Off-page SEO for News Publishers Linking the News: Off-page SEO for News Publishers
The last in Emina Demiri’s series of articles covering SEO for news sites and publishers, and today she’s diving into off-page SEO (a.k.a link building).
Emina Demiri-Watson Emina Demiri-Watson
Content SEO WTS
How to Conduct an SEO Content Audit for Your Website: Step-by-step Guide How to Conduct an SEO Content Audit for Your Website: Step-by-step Guide
Learn how to conduct content audits and level up your content with this free audit template & step-by-step guide by Minnie Mururi.
Minnie Mururi Minnie Mururi
International SEO WTS
8 International SEO Mistakes & Fixes for Your Expansion Strategy 8 International SEO Mistakes & Fixes for Your Expansion Strategy
Raquel González gives us the top 8 mistakes that businesses make when it comes to their international SEO strategy, and what you should do instead!
Raquel González Raquel González
Content Ecommerce WTS
Ecommerce Content Optimization: A Guide to Outranking the Competition Ecommerce Content Optimization: A Guide to Outranking the Competition
Sam Taylor, Technical SEO Lead at Evolved, completes her comprehensive guide to outranking the competition, with ecommerce content optimization.
Sam Taylor Sam Taylor
Tech SEO Ecommerce WTS
Technical SEO for Ecommerce: A Comprehensive Guide Technical SEO for Ecommerce: A Comprehensive Guide
Today we thank Sam Taylor, Technical SEO Lead at Evolved, who’s provided us with a comprehensive guide to technical SEO for ecommerce.
Sam Taylor Sam Taylor
SEO Ecommerce WTS
Guide to Faceted Navigation for SEO Guide to Faceted Navigation for SEO
Emily Wassell, Head of SEO at tmwi, shares her insights into faceted navigation for SEO, including best practices & tips for ecommerce websites.
Emily Wassell Emily Wassell
SEO WTS Ecommerce
Seasonal SEO: A Guide to Mastering the Fluctuations Seasonal SEO: A Guide to Mastering the Fluctuations
Discover seasonal SEO strategies, expert tips, and actionable insights to leverage seasonal trends and drive targeted traffic to your site.
Mary Mutua Mary Mutua
Content SEO WTS
How To Deal With Expired Articles That Are No Longer Relevant How To Deal With Expired Articles That Are No Longer Relevant
Thank you to Nafisah Mayun for this week’s contribution, which dives into the what, why and how of dealing with “expired” articles. Read now.
Nafisah Mayun Nafisah Mayun
SEO WTS UX
How to Design Website Navigation: Balancing SEO, UX, and Client Needs How to Design Website Navigation: Balancing SEO, UX, and Client Needs
Dani Leitner walks us through how to design a website navigation that balances competing SEO, UX and client needs.
Dani Leitner Dani Leitner

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