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Articles and guides from Women in Tech SEO (WTS)

Mastering 4XX Errors: A Comprehensive Guide Using Sitebulb Mastering 4XX Errors: A Comprehensive Guide Using Sitebulb
This guide by Chidinma Itsuokor explains 4XX errors, and how Sitebulb can detect and resolve them, so you can maintain a user-friendly website.
How to Support your Deployment Workstream with a Crawling Strategy How to Support your Deployment Workstream with a Crawling Strategy
Katie Cunningham shares her insights into how SEO can support website deployment via lower environment crawling.
Data Modeling for SEO: A Step-by-Step Guide Data Modeling for SEO: A Step-by-Step Guide
Julian Mangoka explores the benefits of data modeling for SEO and provides a step-by-step approach to creating one.
SEO for Technology & SaaS Companies SEO for Technology & SaaS Companies
Thank you to Erica Ylimäki for sharing her lessons learned from doing SEO for technology and SaaS companies.
Multilingual SEO and keyword research explained Multilingual SEO and keyword research explained
Learn how to properly execute a meaningful multilingual SEO strategy and keyword research in this guide by Veruska Anconitano.
Beginners Guide to Technical SEO Factors with Expert Tips Beginners Guide to Technical SEO Factors with Expert Tips
Learn 8 essential technical SEO factors, how to find and fix them, plus tips from experts in the industry on communicating and staying ahead of the game.
Navigating SERP Volatility With a Brand-Audience-First Approach Navigating SERP Volatility With a Brand-Audience-First Approach
Freelance writer and SEO, Amaka Chukwuma, explains how to navigate SERP changes using a brand-audience-first approach for more sustainable SEO.
Enterprise SEO for Higher Education Institutions Enterprise SEO for Higher Education Institutions
This week, SEO Consultant Amanda King walks us through 3 key challenges she has encountered doing SEO for higher education institutions.
Celebrating Superb SEO(s): Q&A with Kate Barlow Celebrating Superb SEO(s): Q&A with Kate Barlow
We chat to Kate Barlow, Head of Digital at The CFO Centre, about her 20+ year career in SEO, her favourite tools, concerns for the industry, and more.
Linking the News: Off-page SEO for News Publishers Linking the News: Off-page SEO for News Publishers
The last in Emina Demiri’s series of articles covering SEO for news sites and publishers, and today she’s diving into off-page SEO (a.k.a link building).
How to Conduct an SEO Content Audit for Your Website: Step-by-step Guide How to Conduct an SEO Content Audit for Your Website: Step-by-step Guide
Learn how to conduct content audits and level up your content with this free audit template & step-by-step guide by Minnie Mururi.
8 International SEO Mistakes & Fixes for Your Expansion Strategy 8 International SEO Mistakes & Fixes for Your Expansion Strategy
Raquel González gives us the top 8 mistakes that businesses make when it comes to their international SEO strategy, and what you should do instead!