SEO Articles, Guides & Resources

WTS Tech SEO

Guide to Canonical Tags & How to Audit Them

Stevy’s Liakopoulou’s guide to canonical tags covers what they are, how they work, common mistakes, best practices, and how to audit them.

Stevy Liakopoulou

WTS Tech SEO

4XX Errors: A Comprehensive Guide Using Sitebulb

This guide by Chidinma Itsuokor explains 4XX errors, and how Sitebulb can detect and resolve them, so you can maintain a user-friendly website.

Chidinma Itsuokor

WTS Tech SEO Enterprise

How to Support your Website Deployment Workstream with Crawling

Katie Cunningham shares her insights into how SEO can support website deployment via lower environment crawling.

Katie Cunningham

SEO WTS

Data Modeling for SEO: A Step-by-Step Guide

Julian Mangoka explores the benefits of data modeling for SEO and provides a step-by-step approach to creating one.

Julian Mangoka

WTS SEO

SEO for Technology & SaaS Companies: Do’s & Don’ts

Thank you to Erica Ylimäki for sharing her lessons learned from doing SEO for technology and SaaS companies.

Erica Ylimäki

WTS International SEO

Multilingual SEO and Keyword Research Explained

Learn how to properly execute a meaningful multilingual SEO strategy and keyword research in this guide by Veruska Anconitano.

Veruska Anconitano

Tech SEO WTS

Beginners Guide to Technical SEO Factors

Learn 8 essential technical SEO factors, how to find and fix them, plus tips from experts in the industry on communicating and staying ahead of the game.

Rosemary Osuoha

SEO WTS Content

Navigating SERP Volatility With a Brand-Audience-First Approach

Freelance writer and SEO, Amaka Chukwuma, explains how to navigate SERP changes using a brand-audience-first approach for more sustainable SEO.

Amaka Chukwuma

SEO WTS

SEO for Higher Education: 3 Unique Challenges

This week, SEO Consultant Amanda King walks us through 3 key challenges she has encountered doing SEO for higher education institutions.

Amanda King

Interviews WTS

Celebrating Superb SEO(s): Q&A with Kate Barlow

We chat to Kate Barlow, Head of Digital at The CFO Centre, about her 20+ year career in SEO, her favourite tools, concerns for the industry, and more.

Kate Barlow

WTS Publishers SEO

Linking the News: Off-Page SEO for News Sites

The last in Emina Demiri’s series of articles covering SEO for news sites and publishers, and today she’s diving into off-page SEO (a.k.a link building).