Laura Iancu

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By day, Laura helps Octopus Energy tame SEO, AI, and UX beasts of the digital realm. By night, she builds Searchpedia, a personal project cataloguing the weird and wonderful world of search marketing. Equal parts Jedi, Noldorin elf, and Witcher, Laura believes great optimisation is part science, part storytelling, and occasionally, pure magic. They’re also an engaged member of WTS & Neurodivergents in SEO.