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Articles and guides from Women in Tech SEO (WTS)

The Secret Migration: How Site Navigation Changes Can Destroy SEO Without You Realising The Secret Migration: How Site Navigation Changes Can Destroy SEO Without You Realising
Dena Warren investigates how even the smallest website navigation changes can impact your SEO & what to do about it.
Upcoming Event: September 10, 2025
Webinar: Enterprise SEO Challenges & Solutions Webinar: Enterprise SEO Challenges & Solutions
Petra Kis-Herczegh and Robert Lora join Jojo Furnival to discuss enterprise SEO challenges and some brand new AI and human solutions to them.
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SEO Testing with Low Traffic: How to Make Smart Calls on Small Sites SEO Testing with Low Traffic: How to Make Smart Calls on Small Sites
Based on Giulia Panozzo’s proven approach to SEO testing, here's how to make testing work for you, even with limited traffic and zero budget.
PDP Optimization: A Blueprint for Product Pages People Love & Buy From PDP Optimization: A Blueprint for Product Pages People Love & Buy From
Create product pages for SEO and users. Gabi Troxler shares her blueprint for effective PDP optimization - for product pages people love and buy from.
Upcoming Event: August 19, 2025
Webinar! JavaScript SEO for AI Search: Training with Gray Dot Co Webinar! JavaScript SEO for AI Search: Training with Gray Dot Co
Sam Torres and Tory Gray from Gray Dot Co are back to deliver a live training session on JavaScript SEO in the era of AI Search. This is ESSENTIAL viewing!
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Why Small Businesses Need to Think Beyond Google & Build Brand Why Small Businesses Need to Think Beyond Google & Build Brand
Preeti Gupta goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.
GEO vs SEO: The Emperor Has No New Tactics! GEO vs SEO: The Emperor Has No New Tactics!
Emina Demiri demystifies GEO, AEO, AI Search Optimisation, and whether there’s any difference at all to good quality SEO.
How to Rank Product Pages in Google's New Product SERPs How to Rank Product Pages in Google's New Product SERPs
Angie Perperidou shares 7 strategies to optimize for product SERPs in 2025.
Strike a Pose: SEO for Fashion Ecommerce Strike a Pose: SEO for Fashion Ecommerce
Emma Russell shares her insights into how to succeed in SEO for fashion ecommerce. A full guide to SERP features & optimizations.
3 Case Studies Showing The Power of Canonical Tags 3 Case Studies Showing The Power of Canonical Tags
Connie Chen shares 3 real-life examples where proper canonical tag usage has had powerful SEO results.
Leveraging AI-Generated Schema Markup for Health Content Optimisation Leveraging AI-Generated Schema Markup for Health Content Optimisation
This article by Linda Eva Seuna delves into the intricacies of schema markup in healthcare and how to leverage AI for its implementation.
Building SEO-First Website Architecture: A Technical Implementation Guide Building SEO-First Website Architecture: A Technical Implementation Guide
Alyssa Corso shares her best practices for creating SEO-friendly website architecture and how to use Sitebulb to identify & fix site structure issues.