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Articles and guides from Women in Tech SEO (WTS)

UX Tech SEO WTS
UX for Technical SEO: Optimizing Core Web Vitals & Mobile-First Indexing UX for Technical SEO: Optimizing Core Web Vitals & Mobile-First Indexing
Nazanin Teymoori dives into the multitude of ways that UX and SEO are deeply connected.
Nazanin Teymoori Nazanin Teymoori
Brand Building WTS SEO Marketing Ecommerce
SEO for Growth Case Study: Revolutionizing a Saturated Market SEO for Growth Case Study: Revolutionizing a Saturated Market
Breaking into a saturated market, dominated by big players: easier said than done. Take notes from this case study on SEO for growth in e-commerce.
Gabriela Jennifer Troxler Gabriela Jennifer Troxler
SEO WTS AI Search
Total Search Optimisation: Connect With Your Audience Where it Counts Total Search Optimisation: Connect With Your Audience Where it Counts
Radina Ivanova explains ‘Total Search Optimisation’ and how to take a user-centric approach to SEO in the era of AI search.
Radina Ivanova Radina Ivanova
WTS Migrations Tech SEO UX
The Secret Migration: How Site Navigation Changes Can Destroy SEO Without You Realising The Secret Migration: How Site Navigation Changes Can Destroy SEO Without You Realising
Dena Warren investigates how even the smallest website navigation changes can impact your SEO & what to do about it.
Dena Warren Dena Warren
Webinars SEO WTS Enterprise
Webinar: Enterprise SEO Challenges & Solutions Webinar: Enterprise SEO Challenges & Solutions
Petra Kis-Herczegh and Robert Lora join Jojo Furnival to discuss enterprise SEO challenges and some brand new AI and human solutions to them.
Jojo Furnival Jojo Furnival
WTS SEO
SEO Testing with Low Traffic: How to Make Smart Calls on Small Sites SEO Testing with Low Traffic: How to Make Smart Calls on Small Sites
Based on Giulia Panozzo’s proven approach to SEO testing, here's how to make testing work for you, even with limited traffic and zero budget.
Jojo Furnival Jojo Furnival
WTS Ecommerce SEO
PDP Optimization: A Blueprint for Product Pages People Love & Buy From PDP Optimization: A Blueprint for Product Pages People Love & Buy From
Create product pages for SEO and users. Gabi Troxler shares her blueprint for effective PDP optimization - for product pages people love and buy from.
Gabriela Jennifer Troxler Gabriela Jennifer Troxler
Webinars SEO WTS JavaScript
Webinar! JavaScript SEO for AI Search: Training with Gray Dot Co Webinar! JavaScript SEO for AI Search: Training with Gray Dot Co
Sam Torres and Tory Gray from Gray Dot Co are back to deliver a live training session on JavaScript SEO in the era of AI Search. This is ESSENTIAL viewing!
Jojo Furnival Jojo Furnival
WTS SEO Marketing Brand Building
Why Small Businesses Need to Think Beyond Google & Build Brand Why Small Businesses Need to Think Beyond Google & Build Brand
Preeti Gupta goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.
Preeti Gupta Preeti Gupta
WTS SEO AI Search
GEO vs SEO: The Emperor Has No New Tactics! GEO vs SEO: The Emperor Has No New Tactics!
Emina Demiri demystifies GEO, AEO, AI Search Optimisation, and whether there’s any difference at all to good quality SEO.
Emina Demiri-Watson Emina Demiri-Watson
WTS SEO Ecommerce
How to Rank Product Pages in Google's New Product SERPs How to Rank Product Pages in Google's New Product SERPs
Angie Perperidou shares 7 strategies to optimize for product SERPs in 2025.
Angie Perperidou Angie Perperidou
WTS SEO Ecommerce
Strike a Pose: SEO for Fashion Ecommerce Strike a Pose: SEO for Fashion Ecommerce
Emma Russell shares her insights into how to succeed in SEO for fashion ecommerce. A full guide to SERP features & optimizations.
Emma Russell Emma Russell

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