Technical SEO Audit Checklist & Template

Who is the checklist for?

• SEO teams and freelancers looking for a structured approach to technical SEO auditing

• Beginner SEOs looking for training and guidance with their first SEO audit or using a website crawler

• Anyone trying to learn how to carry out technical SEO audits using Sitebulb as their main website crawler

What’s included?

• A complete, prioritized list of technical SEO checks, organized by topic, accompanied by a small description to guide you. Find this in template columns B to D.

• Pass/Fail and notes columns to document the state of each check, and record points of action as you go. Find this in template columns E to F.

• Video guidance and text guidance on how to find relevant data points in Sitebulb

• Links to the relevant Sitebulb Documentation and Hints explanations for each check

• Extra resources to help you understand potential issues 

What to use it for

• Use it as a template for your technical SEO audits - make a copy of this template and use it straight away, or use it as a foundation to build your own technical SEO auditing workflow. 

• Use it to train juniors on how to audit technical SEO - each check comes with a description, video, and written how-to documentation on how to find and analyze the relevant website audit data. Use the template and accompanying materials to train new SEOs in your team.

• Learn how to find key data points with Sitebulb - use the How-to documentation to learn how to find each data point in Sitebulb. 

Getting started

• Make a copy of the Audit file - you’ll find it HERE

• Decide on the scope of your audit - will you be doing a full audit, sampling a particular area of your website, or do you have a specific audit focus, like auditing Performance? 

• Gain access to the relevant tools

  • A website crawling tool, like Sitebulb

  • Access to Google Analytics, or relevant analytics tool

  • Access to Google Search Console

  • Tag Assistant

• Set up your Sitebulb Audit by following this guide - The correct setup is essential in making sure that your final Audit contains all the data you need.

• Run your Audit - Complete an Audit of your website with Sitebulb to gather the relevant data for analysis. 

Ready to audit?