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Articles and guides from Women in Tech SEO (WTS)

WTS SEO Marketing Brand Building
Why Small Businesses Need to Think Beyond Google & Build Brand Why Small Businesses Need to Think Beyond Google & Build Brand
Preeti Gupta goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.
Preeti Gupta Preeti Gupta
WTS SEO AI Search
GEO vs SEO: The Emperor Has No New Tactics! GEO vs SEO: The Emperor Has No New Tactics!
Emina Demiri demystifies GEO, AEO, AI Search Optimisation, and whether there’s any difference at all to good quality SEO.
Emina Demiri-Watson Emina Demiri-Watson
WTS SEO Ecommerce
How to Rank Product Pages in Google's New Product SERPs How to Rank Product Pages in Google's New Product SERPs
Angie Perperidou shares 7 strategies to optimize for product SERPs in 2025.
Angie Perperidou Angie Perperidou
WTS SEO Ecommerce
Strike a Pose: SEO for Fashion Ecommerce Strike a Pose: SEO for Fashion Ecommerce
Emma Russell shares her insights into how to succeed in SEO for fashion ecommerce. A full guide to SERP features & optimizations.
Emma Russell Emma Russell
WTS Tech SEO Indexability
3 Case Studies Showing The Power of Canonical Tags 3 Case Studies Showing The Power of Canonical Tags
Connie Chen shares 3 real-life examples where proper canonical tag usage has had powerful SEO results.
Constance Chen Constance Chen
WTS Structured Data Healthcare
Leveraging AI-Generated Schema Markup for Health Content Optimisation Leveraging AI-Generated Schema Markup for Health Content Optimisation
This article by Linda Eva Seuna delves into the intricacies of schema markup in healthcare and how to leverage AI for its implementation.
Linda Eva Linda Eva
WTS Tech SEO
Building SEO-First Website Architecture: A Technical Implementation Guide Building SEO-First Website Architecture: A Technical Implementation Guide
Alyssa Corso shares her best practices for creating SEO-friendly website architecture and how to use Sitebulb to identify & fix site structure issues.
Alyssa Corso Alyssa Corso
WTS Tech SEO Paid Search
Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them
Check out Oleksandra Lazarchuk’s guide to technical SEO for paid search. Learn the 7 key issues that hurt paid search campaigns and how to fix them.
Oleksandra Lazarchuk Oleksandra Lazarchuk
WTS Tech SEO Crawling
How to Audit Crawl Depth & Improve Crawl Efficiency How to Audit Crawl Depth & Improve Crawl Efficiency
A big thank you to Bengu Sarica Dincer for her insights into auditing crawl depth and improving crawl efficiency.
Bengu Sarica Dincer Bengu Sarica Dincer
WTS SEO Ecommerce
From Content to CTR: Nailing Ecommerce SEO In 2025 From Content to CTR: Nailing Ecommerce SEO In 2025
This week, we welcome Amanda Walls to share her insights on how to win at ecommerce SEO in 2025. From EEAT to faceted navigation.
Amanda Walls Amanda Walls
WTS Tech SEO Migrations
Why SEO Should Be Involved From Day 1 in Website Migrations Why SEO Should Be Involved From Day 1 in Website Migrations
Kelly-Anne Crean explains why SEO needs to be involved as soon as anyone even *thinks* about a website migration. Seriously guys.
Kelly-Anne Crean Kelly-Anne Crean
WTS Tech SEO Indexability Audits
Full Guide to the Canonical Tag Full Guide to the Canonical Tag
Stevy’s Liakopoulou’s guide to canonical tags covers what they are, how they work, common mistakes, best practices, and how to audit them.
Stevy Liakopoulou Stevy Liakopoulou

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