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Articles and guides from Women in Tech SEO (WTS)

Strike a Pose: SEO for Fashion Ecommerce Strike a Pose: SEO for Fashion Ecommerce
Emma Russell shares her insights into how to succeed in SEO for fashion ecommerce. A full guide to SERP features & optimizations.
3 Case Studies Showing The Power of Canonical Tags 3 Case Studies Showing The Power of Canonical Tags
Connie Chen shares 3 real-life examples where proper canonical tag usage has had powerful SEO results.
Leveraging AI-Generated Schema Markup for Health Content Optimisation Leveraging AI-Generated Schema Markup for Health Content Optimisation
This article by Linda Eva Seuna delves into the intricacies of schema markup in healthcare and how to leverage AI for its implementation.
Building SEO-First Website Architecture: A Technical Implementation Guide Building SEO-First Website Architecture: A Technical Implementation Guide
Alyssa Corso shares her best practices for creating SEO-friendly website architecture and how to use Sitebulb to identify & fix site structure issues.
Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them Technical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Them
Check out Oleksandra Lazarchuk’s guide to technical SEO for paid search. Learn the 7 key issues that hurt paid search campaigns and how to fix them.
How to Audit Crawl Depth & Improve Crawl Efficiency How to Audit Crawl Depth & Improve Crawl Efficiency
A big thank you to Bengu Sarica Dincer for her insights into auditing crawl depth and improving crawl efficiency.
From Content to CTR: Nailing Ecommerce SEO In 2025 From Content to CTR: Nailing Ecommerce SEO In 2025
This week, we welcome Amanda Walls to share her insights on how to win at ecommerce SEO in 2025. From EEAT to faceted navigation.
Why SEO Should Be Involved From Day 1 in Website Migrations Why SEO Should Be Involved From Day 1 in Website Migrations
Kelly-Anne Crean explains why SEO needs to be involved as soon as anyone even *thinks* about a website migration. Seriously guys.
Full Guide to the Canonical Tag Full Guide to the Canonical Tag
Stevy’s Liakopoulou’s guide to canonical tags covers what they are, how they work, common mistakes, best practices, and how to audit them.
Mastering 4XX Errors: A Comprehensive Guide Using Sitebulb Mastering 4XX Errors: A Comprehensive Guide Using Sitebulb
This guide by Chidinma Itsuokor explains 4XX errors, and how Sitebulb can detect and resolve them, so you can maintain a user-friendly website.
How to Support your Deployment Workstream with a Crawling Strategy How to Support your Deployment Workstream with a Crawling Strategy
Katie Cunningham shares her insights into how SEO can support website deployment via lower environment crawling.
Data Modeling for SEO: A Step-by-Step Guide Data Modeling for SEO: A Step-by-Step Guide
Julian Mangoka explores the benefits of data modeling for SEO and provides a step-by-step approach to creating one.