Customer Story
Sitebulb Cloud Empowers Gray Dot Co to Collaborate and Scale
The Client
Gray Dot Co is a US-based strategic and technical SEO agency that also provides data analytics and measurement services. Founded by Tory Gray, Gray Dot Co’s technical team is headed by Chief Digital Officer, Sam Torres, who – alongside Tory – delivers the training sessions for our on-demand JavaScript SEO course. Sam speaks to us today about how the switch from Sitebulb Desktop to Sitebulb Cloud has enabled technical and non-technical team members to add more value.
The Challenge
Gray Dot Co was first introduced to Sitebulb’s desktop solution - Sitebulb Pro - through the Women in Tech SEO community. Despite loving the tool, its desktop nature made it difficult for the remote-first team to collaborate effectively on website audits and technical SEO projects.
Additionally, hosting Sitebulb on their own server was becoming increasingly expensive and difficult to manage.
The Solution
After learning about Sitebulb Cloud from the Sitebulb team, Gray Dot Co decided to make the switch. It soon became clear that changing from a desktop to a cloud solution meant no more frustrations or time spent manually sharing crawl configurations and reports across their distributed team.
Sam explains: "The biggest win for us has been the ability to collaborate across our remote team. We no longer have to worry about kicking each other out of the tool or dealing with file version control issues."
The team has also been able to maximize their use of Sitebulb Cloud, with more team members than ever now benefitting from the platform's features. In particular, they love:
Custom extraction and internal link analysis
Sam says: “Now that we have Sitebulb Cloud, the entire team can use it. That includes our content team members, who are now using custom extraction for content strategy, and we’re also producing more internal linking audits, which we weren’t able to do at scale or as thoroughly before.”
Single page analysis
“Lately, I have been using the heck out of the single page analysis tool,” says Sam. “To be able to get a really quick idea of what’s going on with a page while I’m on a call with a client or a lead is awesome. And when I have a migration launching, we use the single page analysis across templates to figure out quickly what's the site's health and how is it progressing.”
Response vs render and code coverage analysis
"The response vs render report and the code coverage analysis," says Sam, "hands down makes us look like wizards with clients all the time. And the code coverage report is so helpful at winning trust with engineering teams. Because instead of just saying, ‘hey, we have too much JavaScript or CSS,’ we're actually able to say, ‘hey, you have these 8,000 lines of CSS that we identified are never actually being called.’”
"The response vs render report and the code coverage analysis hands down makes us look like wizards with clients all the time. And the code coverage report is so helpful at winning trust with engineering teams.”
She goes on to explain that the team is now able to quickly identify JavaScript and CSS issues and present that data to engineering teams in a way that drives action, rather than just making broad recommendations for refactoring.
The Results
By adopting Sitebulb Cloud, Gray Dot Co has seen significant improvements in their efficiency and ability to deliver value to clients. "We're spending a lot less time on admin tasks and more time actually analyzing the data," Sam explains.
Even better, Sam reckons being able to jump in and use the single page analysis while on calls with clients or leads has had a positive impact on her close rate for new clients/projects. This directly translates to greater revenue.
Overall, the transition to Sitebulb Cloud has been a resounding success for Gray Dot Co. Sam summarizes: "Sitebulb Cloud is now a required part of our tech stack. To anyone thinking of making the switch from desktop to Sitebulb Cloud, just try it. I love that it’s not taking up resources on my local machine. The fact that the resources are separated, cut off, and I'm not having to leave my machine running overnight all the time; with Sitebulb Cloud, it's all just handled.”
Interested in seeing what Sitebulb Cloud could do for you? Book a demo today.
