Webinar: Are Your Rankings Visible? SERP Data, Dominance & Opportunities in 2026

Rank position has always been a proxy, a way of estimating how likely a result is to get clicked. But position doesn't tell you whether your result is actually visible on screen, how much space it takes up, or how far a user has to scroll before they even reach it. Those things matter at least as much as the number.

Tom Capper, who leads the Search Science team at Moz, has been looking at this through a different lens: visual SERP data.

On 22 July he's joining us to share what that data shows, which result types dominate visually, which verticals are most affected, and where the opportunities are that rank tracking alone won't surface. He'll also look at how this framing gives you a more honest way to view paid and AI search results alongside organic.

This is a presentation, not a panel discussion.

What we'll cover

• Why rank correlates with clicks but doesn't tell you whether your result is visible in the viewport

• How high-ranking results can sit a full page of scrolling below the fold — and what that means for how you report performance

• Which verticals and SERP features are visually dominant, and which are being pushed down

• What visual SERP data reveals about paid and AI search that standard rank tracking obscures

• Where the real opportunities are once you start measuring visibility rather than position

Register now using the form on the right. Can't make it live? Register anyway and I'll send you the recording.

The speakers

Tom Capper leads the Search Science team at Moz, where he researches the trends and data that inform Moz's products and content. He's been a fixture on the SEO conference circuit for years — BrightonSEO regulars will know him well — and his work consistently leans into quantitative research over received wisdom.