Sitebulb Cloud Enables Proactive & Comprehensive SEO at Condé Nast

The Client

As one of the world's leading media companies, Condé Nast oversees a vast portfolio of over 60 websites spanning iconic brands like Vogue, GQ, Wired, and Architectural Digest. Ensuring the technical health and performance of this expansive digital footprint falls to Anthony Caccavale, Condé Nast's Senior Technical SEO Manager. We caught up with him to find out what a difference Sitebulb Cloud has made to his work.

The Challenge

Prior to adopting Sitebulb Cloud, Anthony and his team faced significant limitations with their previous web-based crawler. Due to the enormous costs associated with enterprise-scale crawlers, Anthony was only able to actively monitor a few sites at a time, leaving the majority of their portfolio in the dark. This made it difficult to stay on top of emerging technical issues and meant that the team was always on the back foot.

"We were only able to choose a handful of our sites, which is extremely concerning when we're responsible for 60 sites," Anthony explained.

The Switch to Sitebulb Cloud

Seeking a more scalable and flexible solution, Condé Nast made the switch to Sitebulb Cloud in 2023. The ability to affordably crawl their entire website portfolio on a recurring basis has revolutionized Anthony’s workflows.

"The nice thing with Sitebulb is being able to crawl all the different sites in intervals recurring and not having to pick and choose who's getting the priority, who's getting a crawl, who's not getting a crawl," said Anthony.

By crawling all 60+ Condé Nast websites on a regular schedule, Anthony can now quickly identify and address any emerging technical issues, rather than waiting for problems to escalate. "I'm able to be more proactive with Sitebulb, rather than reactive," he noted.

In addition to being able to take a more comprehensive and flexible approach to crawling, Anthony mentioned a few other specific benefits of Sitebulb Cloud:

Streamlined Data Extraction and Reporting

Sitebulb's custom extraction capabilities have dramatically reduced the time required for Anthony to pull the data his stakeholders need. "Tasks that used to take 1-2 hours can now be done in 15-30 minutes," he said.

“Tasks that used to take 1-2 hours can now be done in 15-30 minutes.”

Anthony Caccavale Senior Technical SEO Manager - Condé Nast

Improved Trend Analysis and Troubleshooting

The comprehensive crawl history within Sitebulb allows Anthony to quickly analyze site performance over time and pinpoint the root causes of any problems. "I was able to look at the historic crawl export and be able to really quickly map everything and go, okay, look, there's been no issues on the tech side," he explained.

Sitebulb Screenshot of crawl history

Exceptional Customer Support

Anthony thanked the Sitebulb support team for their responsiveness and willingness to help whenever he has questions or needs assistance. "Anytime there has been an issue, it's been a very quick response from the team," he said.

The Results

With Sitebulb Cloud powering their technical SEO efforts, Condé Nast can easily and affordably maintain the health and performance of their vast digital portfolio.

Anthony summarized the impact, saying, "Sitebulb Cloud has made life a lot easier. I can get the data I need and interpret it quicker, then move straight into getting fixes organized. Being able to make action items from the stuff that we're pulling and going, okay, here we go. Here's the issue I'm finding, here's all the URLs that I found, and then here, please fix this, or update this, or make this better—I can be much more proactive now.”

If you’re a publisher thinking of leaving your current crawler, Anthony’s advice is to try Sitebulb Cloud. “I would just say ‘do it’. Make the jump. The team has been awesome. I would definitely recommend having this sort of flexibility. It’s super helpful to be able to have this many crawls happening and this much customization on the custom extraction side.”

“Sitebulb Cloud has made life a lot easier. … I would definitely recommend having this sort of flexibility. It’s super helpful to be able to have this many crawls happening and this much customization on the custom extraction side.”