“Days Saved!” SEER’s Massive Efficiency Gains with Sitebulb Cloud

The Client

SEER Interactive is a well-known digital marketing agency founded by Wil Reynolds. A medium to large SEO-centric agency, there are more than 75 individuals working for SEER remotely, delivering work for a range of clients from startup businesses to Fortune 500 companies. 

The Challenge

As SEER’s Senior Technical SEO Manager, Ed Caraballo was all too familiar with the pain points of relying on desktop-based crawling solutions. 

With a team of more than 6 technical SEO professionals, the inability to easily share and collaborate on crawl data across the organization was a constant source of frustration. Using Screaming Frog’s desktop-based crawler meant the team had to have specialized Excel sheets for the raw data.

"We would crawl the website and get these crawl files that are huge, and one person was responsible for crawling, and that's kind of a pain," Ed explains. The team was also spending an inordinate amount of time on manual data processing, particularly for critical tasks like page speed audits.

The Solution

Determined to find a more efficient solution, Ed did some research, tried a few expensive enterprise crawlers, then finally discovered Sitebulb Cloud.

"With Sitebulb Cloud, the price alone is worth the price of admission," Ed enthuses. "You're using so many features for the price. The ROI is fantastic; there’s not even a question whether you should be using Sitebulb."

The cloud-based nature of Sitebulb allows the entire SEER Interactive SEO team to access and analyze the same crawl data, regardless of their location. This seamless collaboration is a stark contrast to the siloed approach of their previous desktop-based approach.

"Being able to share the crawls across the team is worth a lot of money to me and a lot of time to, obviously, our company here," Ed notes.

Features and reports that Ed and the team love (in no particular order):

Performance Report

"Doing page speed audits is probably one of the most time-sucking things I do, so having the post-processing, like the solutions, in the performance report of Sitebulb, I couldn't even tell you how many hours I've saved by just having that," he says. "Probably days."

Code Coverage

"The code coverage I use a lot in conjunction with the performance report. They’re both huge to me," says Ed.

Response vs Render

"The response vs render, which Screaming Frog does actually have now, but it's still laid out better in Sitebulb—that report is obviously extremely helpful."

International Report

“So page performance, response versus render, and international. Those are the reports that I use the most. Those are the ones that I transfer stuff from Sitebulb directly into my deliverables."

Helpful UI

As much as Ed appreciates Screaming Frog, he admits that the learning curve when you first start using it is pretty steep. In contrast to this, Sitebulb’s user interface and helpful Hints makes auditing easy. Ed jokes: “My mom could start a Sitebulb crawl!”

“With Sitebulb Cloud, the price alone is worth the price of admission. You're using so many features for the price…there’s not even a question whether you should be using Sitebulb.”

Ed Caraballo   Sr. Technical SEO Manager

The Results

With Sitebulb Cloud, Ed and his team have been able to reclaim countless hours that were previously spent on manual data processing and collaboration challenges.

"If you work out all the hours that I've saved over the past few years, it has to be days of my life that I've saved using Sitebulb," he says.

This newfound efficiency has allowed the SEER Interactive team to focus on higher-impact tasks, such as delivering more comprehensive and polished reports to their clients. 

For agencies like SEER that are heavily invested in SEO, Ed believes the decision to switch to Sitebulb Cloud is an obvious one.

"If you're an amateur or a professional, there's something for everyone in Sitebulb." Ready to book a demo of Sitebulb Cloud? Schedule your 1-on-1 chat now.